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 Send to email | "Idol" Producer Fremantle, Heavy.com Try Online Dating in General |  By Silicon
el 28-Apr-2008 |
loverace_large_logo on white[2].jpg: Paste this image in your site, Myspace, Facebook, Ebay copy this code...
![loverace_large_logo on white[2].jpg](http://static.10gen.com/www.alleyinsider.com/~~/f?id=481627df14b9b91900de759c&maxX=230&maxY=122 "loverace_large_logo on white[2].jpg") Online Web shows have had a tough go making money on the Web. Will a reality show from the producers of "American Idol" do any better?
FremantleMedia, producer of "American Idol" and "America's Got Talent," is producing a dating reality show "LoveRace" for Heavy.com for "late 2008." In the show, women compete for dates, vacations, and page views by contributing to video blogs and interacting with viewers. Heavy's young dude audience will vote for the finalists, and post their own videos in hopes of being selected for dates.
The show will be produced by FremantleMedia's digital arm, FMX. Both
Fremantle and Heavy will sell advertising and sponsorships, and share
revenue from the series. The two say they're in talks with 3-5
"potential brand partners" to support the show.
Heavy.com gets exclusive US online rights to the series, which
FremantleMedia plans to shop to TV outlets in the U.S., as well as abroad. Most interesting: Execs say they
expect the show to be profitable in its initial online run. So either it's going to be dirt cheap to produce -- even by dirt cheap reality show standards -- or the two companies have some very aggressive sales staffs.
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 | Kotaku`s The Gamers Guide |  Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| China's FerryGame Hiring Former EA Heavy Hitter [China] | | A number of Chinese companies are nothing if not shrewd — in a smart business move, FerryGame has hired former EA executive producer and Heavy Iron founder Steve Gray to oversee their product lineup and future forays into the MMO/'advanced casual' market. Ranging from typical MMOs to a musi [..] Read complete article | | Published 26-Jul-2008 by Maggie Greene in China Casual Games Ea Economy Ferrygame Industry Market Mmo Mmorpg
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| Joystiq | Blogger | Covers video game news from an independent, unbiased perspective
Joystiq Joystiq |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Joystiq | Blogger | Covers video game news from an independent, unbiased perspective
Joystiq Joystiq |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
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