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Send to email | 90% of Virtual Worlds Will Fail Within 18 Months [Virtual Worlds] in AnalysisEconomicsGartnerNewsVirtual Worlds | By Maggie Greene el 17-May-2008 | For those that lament the plethora of crappy MMOs and poorly-planned 'virtual worlds' of various stripes — fear not, a new report indicates that 90% are doomed to failure within a year and a half. Gartner, the research and advisory firm that produced the report, notes that the high rate of failure could be due to a number of factors; perhaps most importantly, the low cost of entry means that more experimentation is taking place (and like any experiment, a lot of virtual experiments fail). But it's not all doom and gloom:
... Gartner's analysis isn't nearly as dire as its headline. Gartner notes that throughout the process lessons have been learned, many of the attempts were relatively low-cost experiments, and there's still plenty of opportunity. "Businesses have learned some hard lessons," Steve Prentice, vice president and fellow at Gartner, said in a statement. "They need to realise that virtual worlds mark the transition from web pages to web places and a successful virtual presence starts with people, not physics. Realistic graphics and physical behaviour count for little unless the presence is valued by and engaging to a large audience."
The end of the report also has a reasonably sunny prediction: "By 2012, Gartner estimates that 70 per cent of organisations will have established their own private virtual worlds and predicts that these internal worlds will have greater success due to lower expectations, clearer objectives and better constraints." That could be a good thing or a bad thing depending on your perspective.
90% of Corporate Virtual World Efforts Fail in 18 Months (Chalk It Up to Experimentation?) [Virtual Worlds News]

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 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Are We Facing a Winter of Virtual Worlds? [] | |
While Second Life is still a media darling (though I think the general press is down in number of articles touting this new! and amazing! and wonderful! virtual space since this time last year), Bruce Damer has an interesting piece up over at Terra Nova: are virtual worlds faci [..] Read complete article | ![Subscribe to 90% of Virtual Worlds Will Fail Within 18 Months [Virtual Worlds]](http://www.weeklybits.com/images/yaaqui3.gif) | Published 07-Jun-2008 by Maggie Greene in General Read 2 times. More hits in ![Images about Are We Facing a Winter of Virtual Worlds? []](./images/photo.gif) |
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 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Virtual Worlds Getting Ready To Explode [Virtual Worlds] | | Sure, laugh when I tell you that I spent the better part of last night DJing a virtual wedding in Second Life, but the next wedding I DJ could be yours. In a report released today titled ""Market Forecasts for Virtual World Experiences", Strategy Analytics p [..] Read complete article | ![Subscribe to 90% of Virtual Worlds Will Fail Within 18 Months [Virtual Worlds]](http://www.weeklybits.com/images/yaaqui3.gif) | Published 04-Jun-2008 by Mike Fahey in AnalysisforecastsNewsPCSecond Life Read 2 times. More hits in ![Images about Virtual Worlds Getting Ready To Explode [Virtual Worlds]](./images/photo.gif) |
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 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Sims Franchise To Explore, uh, Virtual Worlds? [Sims] | |
In a somewhat bizarre interview with The Times Online, Nancy Smith (head of the Sims division at EA) said that " in light of the popularity of virtual worlds ... the Sims may soon become a multi-player game." The article fails to mention the failed experiment of The Sims O [..] Read complete article | ![Subscribe to 90% of Virtual Worlds Will Fail Within 18 Months [Virtual Worlds]](http://www.weeklybits.com/images/yaaqui3.gif) | Published 07-Jun-2008 by Maggie Greene in EaEa-landNewsVirtual Worlds Read 3 times. More hits in ![Images about Sims Franchise To Explore, uh, Virtual Worlds? [Sims]](./images/photo.gif) |
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 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| SouthPeak Announces Two Worlds: Epic Edition [Two Worlds] | | PC Gamers can get the original Two Worlds in one package with the "Tainted Blood" and "Curse of Souls" add ons next month, in the Two Worlds: Epic Edition just announced by SouthPeak Games. The release will add eight new multiplayer maps, more than 70 online quests, plus a new town where char [..] Read complete article | ![Subscribe to 90% of Virtual Worlds Will Fail Within 18 Months [Virtual Worlds]](http://www.weeklybits.com/images/yaaqui3.gif) | Published 13-Jul-2008 by Owen Good in Two worlds Pc Gaming southpeak games Read 0 times. More hits in ![Images about SouthPeak Announces Two Worlds: Epic Edition [Two Worlds]](./images/photo.gif) |
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 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Realtime Worlds Expects M Rating For APB [APB] | | After Realtime Worlds' appetite-whetting unveiling of its upcoming cops-n'-jerkbags MMO APB (All Points Bulletin), it'd be a little disappointing if it turned out that all we were being promised was sanitized "comic mischief." But no — Realtime Worlds fully expects to earn its M rating. [..] Read complete article | ![Subscribe to 90% of Virtual Worlds Will Fail Within 18 Months [Virtual Worlds]](http://www.weeklybits.com/images/yaaqui3.gif) | Published 25-Jul-2008 by Leigh Alexander in APB Mmo Ratings Realtime words Read 0 times. More hits in ![Images about Realtime Worlds Expects M Rating For APB [APB]](./images/photo.gif) |
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 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Virtual Worlds for Fun and Research [Academia] | | We mentioned Arden, the university-design MMO, a few times; a working paper has just been released that looks at economic behavior in MMOs using the game. The interesting thing here isn't so much the fact that people replicate real-world behaviors online (in this case, they purchased less of a [..] Read complete article | ![Subscribe to 90% of Virtual Worlds Will Fail Within 18 Months [Virtual Worlds]](http://www.weeklybits.com/images/yaaqui3.gif) | Published 26-Jul-2008 by Maggie Greene in Academia arden Mmo Mmorpg Research Science Virtual Worlds Read 1 times. More hits in ![Images about Virtual Worlds for Fun and Research [Academia]](./images/photo.gif) |
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