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 Send to email | Activision Bets on DJ Hero To Hit Younger Audience [Dj Hero] in dj hero Activision Top wedbush morgan |  By Brian Crecente
el 11-Mar-2009 |  Activision hopes that their upcoming DJ rhythm game DJ Hero will expand their Guitar Hero franchise to a much broader audience, according to Activision CFO Thomas Tippl.
"We continue to add additional legs to the Guitar Hero franchise with the launch of DJ Hero," Tippl told a gathering at the Wedbush Morgan Securities annual meeting. "What that allows us to do is come up with a very innovative product that allows us to sell a software product plus a hardware product as a bundle so that should be good for our average selling prices. But it also allows us to bring in new users to the music genre. Because it is a different kind of music for a different kind of gamer. So we hope to broaden the base there." Tippl also said that Activision has been having many discussions with Universal Music Group about DJ Hero and how the game developer and publisher get the best content for their game. "That's why we are excited about DJ Hero, it gets us more opportunity for contemporary music, it probably skews younger than rock songs," Tippl said. While Tippl didn't go into details about the music selection, the sources who helped us break the DJ Hero story said they will include mash-ups and that the cooperation of Universal Music Group is the only way the game could exist in its current format. First DJ Hero Details: Turntable Controller, Mash-Ups, Guitar Co-Op
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Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Activision Bets on DJ Hero To Hit Younger Audience [Dj Hero] | | Activision hopes that their upcoming DJ rhythm game DJ Hero will expand their Guitar Hero franchise to a much broader audience, according to Activision CFO Thomas Tippl. "We continue to add additional legs to the Guitar Hero franchise with the launch of DJ Hero," Tippl told a ga [..] Read complete article | | Published 11-Mar-2009 by Brian Crecente in dj hero Activision Top wedbush morgan
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Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Joystiq | Blogger | Covers video game news from an independent, unbiased perspective
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| Joystiq | Blogger | Covers video game news from an independent, unbiased perspective
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Joystiq | Blogger | Covers video game news from an independent, unbiased perspective
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Activision continues to "exploit" its Guitar Hero franchise this year with three new full titles coming this autumn. The newly announced Guitar Hero 5 will offer "the ability to drop in and out of songs and chang [..] 
Activision continues to "exploit" its Guitar Hero franchise this year with three new full titles coming this autumn. The newly announced Guitar Hero 5 will offer "the ability to drop in and out of songs and chang [..] 
The latest rhythm game ventures from Guitar Hero publisher Activision appear to have had their prices locked down, as online retailers are listing DJ Hero for $120 and the younger-skewing Band Hero for $200, higher asking price [..] ![Click here to read Portable 3DS News Jump Starts Nintendo Cottage Industry - Portable 3DS News Jump Starts Nintendo Cottage Industry [Nintendo]](http://cache-02.gawkerassets.com/assets/images/9/2010/03/160x120_160x120_3dds_02.jpg)
Now that Alex Rodriguez has admitted to being a juicer and Michael Phelps has been caught sucking on a bong, will Activision yank its Guitar Hero World Tour ad spots featuring the two? Nope! According to the New York Daily News, Activision has no plans to stop running the ads a [..] 
Good news. If you missed Activision Publishing president Mike Griffith's CES talk this morning, you didn't miss much. Outside of seeing double-bass pedals in action in Guitar Hero: Metallica, Griffith kept Activision's 2009 plans quiet. [..] 
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Trademarks for both Fitness Hero and Workout Hero have been registered with the United States Patent and Trademark Office. Siliconera, which spends its summer afternoons looking up trademarks, found th [..] 
