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 Send to email | Akamai Picks Up Ad Targeting Firm Acerno For $95 Million in AKAMIACI |  By Silicon
el 21-Oct-2008 |  Akamai Technologies (AKAM) continues to grow deeper into the advertising industry and beyond its traditional business of pushing photos and videos across the Web. The latest: The company is buying NYC-based ad targeting firm Acerno for $95 million in cash.
What's Acerno? An ad targeting system that uses anonymous data from more than 450 brands/retailers and 140 million customers to try to predict who you are and what you're interested in buying -- and therefore, which ads you should see.
Akamai's potential advantage in the ad biz: It already handles some of the Web infrastructure for many top-brand publishers and ad networks, so it has a deep roster of potential clients -- and is already part of the delivery process of getting their site to your Web browser.
AdAge reports that Akamai will charge a share of the targeted ads' revenue, and that IAC (IACI) is an early tester.
The deal, which Akamai expects to close this year, won't ding its normalized earnings this year, the company said in a release.
Akamai shares are down 3% today to $15.35. The company reports Q3 earnings next Thursday, Oct. 30.
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| Akamai (AKAM) Analysts Pile On 'Buy' Ratings | | Akamai (AKAM) investors are finally getting a breather: Shares of the Internet content distribution firm are up 7% this morning -- trading around $30.25 -- after Piper Jaffray upgraded the stock to "buy" and Citigroup reissued its "buy [..] Read complete article | | Published 01-Apr-2008 by Silicon in AKAMGOOGLLNW
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 | Kotaku`s The Gamers Guide |  Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| One Man's VGA Picks [Predictions] | | How long until our generation starts a VGA pool, the way Oscar pools are now run? Here are my picks for tonight's honors. Choices that have already been named by rumor are marked. Update: My picks for what will win run first. My picks f [..] Read complete article | | Published 14-Dec-2008 by Owen Good in Predictions Vga Video Game Awards
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| Digg's Ad-Targeting Improves |  Bearing witness to social news site Digg's sad 2008 revenues -- about $6.4 million on 30 million monthly uniques -- we complained that one of the site's biggest problems was its ad-selling partner Microsoft's poor ad-targeting.
We wanted to know why Digg didn't show car ads in its autos section, for example.
Well, now Digg does. And along with auto ads in its auto section, it now [..] Read complete article | | Published 30-Dec-2008 by Silicon in General
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| Notebook sales reportedly pass desktop sales ahead of predictions |  Market research firm iSuppli has just released data that points to a pretty major coup for portable computing. The firm is now reporting that laptop sales in Q3 2008 rose an astonishing 40 percent year-to-year, to 38.6 million units. Desktop sales on the other hand, fell to 38.5 million according to the firm’s numbers - [...] [..] Read complete article | | Published 25-Dec-2008 by Zach Epstein in LaptopsNetbooksNewsAcerAppleDellDesktopsHPlenovoMacBooknetbooksNotebooksToshiba
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
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Google bought Russian contextual ad firm Begun from Web portal Rambler Media for $140 million. Google (GOOG) gets a Russian sales force in the deal and access to Begun's 40,000 advertisers and 143 [..] 
