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 Send to email | Another Auto Industry Loser: TV Stations in CMCSASIRICBS |  By Silicon
el 28-Oct-2008 |  Sirius XM (SIRI) isn't the only media business that will be affected by Detroit's slowdown: So will local TV stations that rely on the auto industry for a significant portion of their ad revenue.
Today's WSJ notes that 700 new-car dealerships will close this year, up from 430 last year -- a 63% jump. That's only 3% of the car dealerships in the U.S., but still a sharp jump in closures.
In a note today, Pali Research analyst Rich Greenfield estimates (registration required) that auto advertising on local TV stations -- which represented more than 25% of local TV advertising -- is down 50% year-over-year.
Making matters worse: If Chrysler and GM merge, there will be fewer car companies and less competition -- meaning fewer ads, too.
That won't necessarily crush TV stations this year. But how about next year, when political advertising falls off? "We continue to believe 2009 will be a very challenging year for the local television station business, particularly in the first half of the year," Greenfield says.
We'll get to hear more about the state of the TV ad industry this week: Join us for live analysis of Comcast (CMCSA) earnings Wednesday morning and CBS (CBS) earnings Thursday morning.
See Also:
Verizon Q3 Strong, Now 7th-Biggest U.S. Cable TV Provider
Sumner Throwing Ballast Out Of Balloon To Save CBS, Viacom Stakes
Netflix CEO: No 'Material Softening' In Online Ad Rates
Comcast: Our Ad Biz Stinks, Too
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| Another Auto Industry Loser: TV Stations | | Sirius XM (SIRI) isn't the only media business that will be affected by Detroit's slowdown: So will local TV stations that rely on the auto industry for a significant portion of their ad revenue.
Today's WSJ notes that 700 new-ca [..] Read complete article | | Published 28-Oct-2008 by Silicon in CMCSASIRICBS
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| Sirius XM Hosed By GM's Bad News (SIRI) | | So goes the auto industry, so goes Sirius XM Radio, which relies on new car sales with built-in satellite radios for the bulk of its new subscribers.
So when the auto industry has its worst month, adjusted for population, [..] Read complete article | | Published 03-Nov-2008 by Silicon in SIRI
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 | Kotaku`s The Gamers Guide |  Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| CBS: Cuts In National News, Local TV Stations | | Remember that ad recession that isn't affecting CBS? Try telling that to pink-slipped CBS employees. CBS News is axing just over 1% of its staff of 1,500 in editorial, technical operations and bureaus.
But more strange is what appear to be mass layoffs at CBS stations across the country. Political dollars should be pouring into local stations this year, and CEO Les Moonves just got done [..] Read complete article | | Published 01-Apr-2008 by Silicon in General
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Saint's Row 2 Soundtrack Revealed [Saint's Row 2] | | Saint's Row 2 is just around the corner, and in order to whet fans' appetites even further, THQ has released the full track listings for the in-game radio stations. There are 11 different stations ranging from rap to funk, alternativ [..] Read complete article | | Published 07-Oct-2008 by Mike Fahey in saint's row 2 Music News Soundtrack Thq
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| Joystiq | Blogger | Covers video game news from an independent, unbiased perspective
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| Joystiq | Blogger | Covers video game news from an independent, unbiased perspective
Joystiq Joystiq |
| Joystiq | Blogger | Covers video game news from an independent, unbiased perspective
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