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 Send to email | Break Media Forms Industry Group On Ad Effectiveness in T |  By Silicon
el 22-Apr-2008 |
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 Break Media wants a bigger share of TV advertising, and is forming an industry group to help agitate for it. The company, which runs video site for dudes Break.com, is launching the Online Video Advertising ROI Council to crank out research on the emerging video category.
"There are brands out there whose audiences
are very clearly spending a majority of their time online, while at
same time a majority of ad dollars are still spent on traditional
media," said Break Media CEO Keith Richman.
Joining Break is Ogilvy One, truTV (formerly Court TV), National Geographic Channel, AT&T (T), Horizon Media and Initiative Media, among others. The group gets its official launch Tuesday at a luncheon in New York.
The council cites data from Millward Brown claiming that 60% of consumers spend between one and four hours online each day, compared to 66% who watch TV for the same length of time.
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| Omnicom Media Group Taps New Digital Chief | | Omnicom Media Group named Matt Spiegel as CEO of its digital practice, replacing Sean Finnegan, who left to become chief media officer at Vibrant Media earlier this year.
Spiegel had been CEO of Omnicom's search marketing unit, Resolution Media, a company it acquired in 2005. As chief of digital for Omnicom, Spiegel will direct digital operations for all Omnicom media agencies, including [..] Read complete article | | Published 27-Mar-2008 by Silicon in General
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 | Kotaku`s The Gamers Guide |  Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| ESA Prez Gallagher: Industry Must Not Abandon Its Base [E308] | | The industry must not forget the audience that made it what it is, warned ESA president Mike Gallagher during his keynote address at the 2008 E3 Media and Business Summit. Gallagher looked back on the ways that the video game industry has grown and expanded in recent years, with games reaching [..] Read complete article | | Published 16-Jul-2008 by Leigh Alexander in E308 Esa Industry mike gallagher Original
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Texas Governor Perry Encourages Game Biz [E308] | | Texas Governor Rick Perry believes in the game industry. It's in our nature, he said, to be driven and competitive, and that's why he wants more companies within the industry to put down roots in Texas. Speaking to an audience of industry professionals and press at the 2008 E3 Media and Business [..] Read complete article | | Published 16-Jul-2008 by Leigh Alexander in E308 Governor Perry Industry Original Texas
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| It Has Begun! iPhone Line Forms At NYC Apple Store (AAPL) |  It's a week early, but a handful of people are already in line at the 5th Ave. NYC Apple Store for the new iPhone 3G, which goes on sale next Friday, July 11.
Engadget:
Right now, about ten people have started a line outside of Apple's flagship store on 5th Avenue in New York. Word is that the family at the head of the queue are attempting to break some [..] Read complete article | | Published 04-Jul-2008 by Silicon in General
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| TIME Magazine + Cell Phone Industry = FAIL |  Remember back when being a part of mainstream media meant something? Respect, dignity, hard work, research, fact checking, deadlines and so on. Ahh those were the days, but my how times have changed; especially when it comes to the cell phone industry. They just don’t get it. Kind of makes you wonder what else they’re [...] [..] Read complete article | | Published 21-Jun-2008 by Zach Epstein in News3GAppleG3iPhoneTIME
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| Warner Music Group On Board with Nokia?s Comes With Music |  This morning Nokia announced a major victory in its fight to become a digital music retailer. Warner Music Group, one of the biggest record labels in the industry, has signed on as a content provider for Nokia’s still-unfolding ‘Comes With Music’ offering. We have discussed Comes With Music a few times here on BGR but [...] [..] Read complete article | | Published 01-Jul-2008 by Zach Epstein in NewsNokiaServicesComes with MusicfreeGroupmp3musicmusic downloadsWarner
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Velocity Interactive Group, the digital media/communications investment firm headed by former AOL CEO Jon Miller (SA 100 #64) and former Fox Interactive Media (NWS) President Ross Levinsohn, adds a [..] 
