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| Activision Bets on DJ Hero To Hit Younger Audience [Dj Hero] Activision hopes that their upcoming DJ rhythm game DJ Hero will expand their Guitar Hero franchise to a much broader audience, according to Activision CFO Thomas Tippl. "We continue to add additional legs to the Guitar Hero franchise with the launch of DJ Hero," Tippl told a ga [..] |
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Activision Boss Bets Games Will "Eclipse" Movies, TV [Activision] ![Click here to read ModNation Racers Creator Talks Playing, Creating, And Sharing Beer - ModNation Racers Creator Talks Playing, Creating, And Sharing Beer [United Front Games]](http://cache-02.gawkerassets.com/assets/images/9/2010/05/160x120_modnation.jpg) Bobby Kotick, chief executive officer at Activision Blizzard and hero to gamers everywhere, is nothing if not confident. He's so confident in the video game industry that he sees the potential for it to surpass movies and TV. That may be because his company is sitting on some o [..] |
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| Activision Trademarks 'Dance Hero' [Only Activision] We'll bet you never saw this one coming. A recent filing with the U.S. Patent and Trademark Office shows that Activision has filed a mark for Dance Hero, claiming services such as "interactive video game programs" [..] |
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| Activision Donating Guitar Hero III To US Troops [Guitar Hero Iii] What's the best way to counteract constant accusations that you're the most greedy, soulless and creatively bankrupt publisher in gaming today? That's right, you announce a massive charity deal! Activision have today pledged to donate "$100,000 worth" (so, around 1000 copi [..] |
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![Click here to read Activision Boss Says <em>DJ Hero</em> Helped Kill <em>Guitar Hero</em> - Activision Boss Says DJ Hero Helped Kill Guitar Hero [Dj Hero]](http://fastcache.gawkerassets.com/assets/images/9/2011/07/small_djhead.jpg)
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Activision continues to "exploit" its Guitar Hero franchise this year with three new full titles coming this autumn. The newly announced Guitar Hero 5 will offer "the ability to drop in and out of songs and chang [..]
Activision continues to "exploit" its Guitar Hero franchise this year with three new full titles coming this autumn. The newly announced Guitar Hero 5 will offer "the ability to drop in and out of songs and chang [..]![Click here to read What If Oregon Trail Had Mortal Kombat Hunting? - What If Oregon Trail Had Mortal Kombat Hunting? [Clips]](http://cache-04.gawkerassets.com/assets/images/9/2010/03/160x120_25_byxh-wm0.jpg)
Activision will squeeze more cash from the stone that is Guitar Hero with Guitar Hero:Greatest Hits. No, not Modern Hits. This is the ultimate cash-in, a "best of" compilation for Guitar Hero World Tour. Mike Griffith, president and CEO of Activi [..]
The latest rhythm game ventures from Guitar Hero publisher Activision appear to have had their prices locked down, as online retailers are listing DJ Hero for $120 and the younger-skewing Band Hero for $200, higher asking price [..]
Good news. If you missed Activision Publishing president Mike Griffith's CES talk this morning, you didn't miss much. Outside of seeing double-bass pedals in action in Guitar Hero: Metallica, Griffith kept Activision's 2009 plans quiet. [..]![Click here to read Portable 3DS News Jump Starts Nintendo Cottage Industry - Portable 3DS News Jump Starts Nintendo Cottage Industry [Nintendo]](http://cache-02.gawkerassets.com/assets/images/9/2010/03/160x120_160x120_3dds_02.jpg)
Now that Alex Rodriguez has admitted to being a juicer and Michael Phelps has been caught sucking on a bong, will Activision yank its Guitar Hero World Tour ad spots featuring the two? Nope! According to the New York Daily News, Activision has no plans to stop running the ads a [..]
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DJ Hero might be the cliquish kid sister in Activision's branching "Hero" family, but it belongs to a really big clique, according to CEO Mike Griffith. "It's certain [..]
