 | Silicon Alley Insider |  Relevance: 16.39 |
Nielsen Buys IAG Research  The Nielsen Company, looking to defend and expand its ratings franchise, is buying IAG Reasearch for $225 million in cash, according to the WSJ. IAG is the leading company measuring the [..] |
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| More about Nielsen Buys Iag Research | Ads |
| Silicon Alley Insider | Relevance: 14.52 |
| TNS Rejects WPP Offer; Nielsen Next? TNS rejected a $1.87 billion offer from global ad conglomerate WPP over the weekend, setting up what looks like a bidding war for the London-based research firm. The WSJ reported that TNS is in talks with German research firm GfK; Mediapost is convinced The Nielsen Company will make a run at the firm.
TNS is relatively small in the U.S. but has big ambitions. It's making a run at Nielsen [..] |
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| Kotaku | Relevance: 9.957 |
| IGA Study Finds People Don't Mind In-Game Ads [Market Research] A landmark study conducted by Nielsen BASES and Nielsen Games on behalf of in-game advertising giant IGA Worldwide has found that not only is in-game advertising super-effective, most people don't seem to mind it. The study, titled Consumers? Experience with In-Game Content & Brand Impact of In-G [..] |
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| Silicon Alley Insider | Relevance: 8.422 |
| Old Media Ads Down. What About Ad Networks? Nielsen Monitor-Plus released first-quarter 2008 advertising numbers which should surprise no one. Like TNS a week ago, Nielsen says the advertising market was essentially flat in Q1. Network TV l [..] |
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| Kotaku | Relevance: 8.193 |
| Silicon Alley Insider | Relevance: 8.080 |
| Silicon Alley Insider | Relevance: 7.942 |
Revealed! Google's Secret AdPlanner  Google is about to unveil its AdPlanner at the Advertising Research Foundation conference. We thought you'd appreciate an early look. It's another Web measurement service, and as we reported yesterday, it appears to be a competitor to Nielsen Online, comScore and Quantcast, targeted at media buyers. Details here on Google's AdWords blog.
[..] |
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| Nerdblog.Net | Relevance: 7.866 |
| Nielsen's top 20 prime-time TV shows
(Reuters) Reuters - Following are the top 20 prime-time
programs on broadcast TV for the week ended April 6, as
measured in average total audience, according to Nielsen Media
Research. (Data include same-day DVR playback.) YahooTechNews [..] |
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| Kotaku | Relevance: 7.506 |
| Kotaku | Relevance: 7.506 |
| Kotaku | Relevance: 7.506 |
| Silicon Alley Insider | Relevance: 6.806 |
| Research In Motion (RIMM) Preview: Huge Stock Upside AmTech Research's Rob Sanderson bangs the drum on Research in Motion (RIMM) this morning, calling the "best story in tech." There has "never been a larger, open-ended market opportunity in tech." RIM will raise guidance as it reports resul [..] |
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| Silicon Alley Insider | Relevance: 6.713 |
| Market Research Firm TNS Rejects Fifth Bid From WPP London-based market research firm TNS rejected a fifth bid from ad conglomerate WPP, and in a weird twist, said it had also terminated a planned merger with German research firm GfK, the WSJ reports. WPP's latest bid for TNS -- this one hostile -- was a cash-and-stock deal worth $2.13 billion.
But TNS said WPP's latest bid, like the others before it, "substantially undervalues" the compa [..] |
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| Kotaku | Relevance: 6.564 |
| Silicon Alley Insider | Relevance: 6.494 |
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Did TV get a lot better last month? Or was it the weather? Whatever it was, something prompted Americans to consume a little less online video in May, according to Nielsen Online. [..]
