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iOS 5 now on nearly 40% of iPhones, study finds  Following the highly anticipated launch of Apple’s latest major iOS revision, iOS 5, Chitika Insights found that the new build accounted for 20% of iOS traffic within just five days. Now, as we approach the one-month mark since iOS 5 was released, the new OS can be found on more than 38% of iPhones, 30% of iPads and 12% of iPod touch devices. Using impressions served by its mobile ad network [..] |
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35% of U.S. consumers will buy iPhone 5, study finds  A surprisingly large number of consumers in the United States plan to purchase Apple’s next-generation iPhone according to a new survey. Shopping assistant site PriceGrabber polled approximately 3,000 U.S. consumers about Apple’s upcoming iPhone 5 in early July and found that 35% of consumers intend to buy Apple’s fifth-generation iPhone. Of those who intend to purchase the Apple [..] |
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| Android users are more likely to have sex on the first date, study finds Users of Android phones are more likely to have sex on a first date and have one-night stands, according to survey results revealed by Match.com. The survey was conducted by Zoomerang and found that 62% of singles who use Android devices have had sex on a first date, compared with 57% of iPhone users and 48% of BlackBerry users. iPhone users are more likely to date someone in their workplace, with [..] |
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Consumers still don?t care about 3DTV, study finds  Despite the ongoing push from consumer electronics companies, people just don’t seem to care about 3DTV. A recent survey conducted by Retrevo.com found that among those who plan to purchase a high-definition television in the coming year, only 22% of consumers stated definitively that they planned to seek out a TV with 3D capabilities. Another 23% said they would buy a 3D television if the a [..] |
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Bye bye Berry: iPhone now top dog in workplace, study finds  For the first time ever, an iPhone is now more likely to show up in a conference room than a BlackBerry, a new Mobile Workforce Report from research firm iPass suggests. According to the report, 95% of mobile workers now own a smartphone, up 10 percentage points from 2010, and 45% of the enterprise workforce carries an iPhone, up from 31.1% last year. “BlackBerry has not really fallen from t [..] |
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| Only 10% of consumers would consider banking with Apple, bizarre study finds We weren’t aware that the possibility of Apple entering the banking industry was so real that it warranted a study to measure consumer interest, but marketing and research consultancy KAE claims an entry into the field is so plausible, it would be hard for Apple to resist. Such a move might not be well received, however; in a survey conducted by Toluna on behalf of KAE, just 10% of the 5,000 [..] |
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| Study Finds Wii Fit Produces "Underwhelming Results" [Nintendo] Anyone who does proper exercise could have pointed this out, but it's always nice to have it in writing; the American Council on Exercise have claimed that Nintendo's Wii Fit produces "underwhelming results". The group has released a report on the super-popular home fitne [..] |
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PwC study finds game sales will continue to rise  Filed under: Business
A study by PricewaterhouseCoopers has found that the video game industry will hit $68.3 billion in global sales by 2012, a "compound annual growth" of 10.3% from its current $41.9 billion. Reuters reports P [..] |
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Megaupload shutdown did nothing to slow piracy, study finds  The recent federal takedown of notorious file-sharing service Megaupload was initially seen as a huge victory for owners of copyrighted music and movies, but new research shows this may not be the case. Federal prosecutors successfully shuttered the service last month and arrested seven men associated with Megaupload including site founder Kim Dotcom, who is said to have earned $42 million from th [..] |
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Wealthy smartphone users more likely to own an iPhone, study finds  Wealthy smartphone users are more likely to own an Apple iPhone and less likely to play games or post on Twitter than average users. According to research from The Luxury Institute, 62% of U.S. consumers earning at least $150,000 per year own a smartphone. 45% of people falling to that category own an iPhone, 35% use an Android-powered device and 25% have a BlackBerry. More than 80% of wealthy sma [..] |
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HTC usage share drops 60% in five months, study finds  Not long ago, HTC posted six consecutive months of record revenue thanks to strong demand for its Android-powered smartphones. The company’s record run came to a screeching halt in October last year with the release of Apple’s iPhone 4S. HTC’s fourth quarter earnings fell, missing Wall Street’s expectations, and the rough patch continued in the first quarter of 2012. To com [..] |
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| IGA Study Finds People Don't Mind In-Game Ads [Market Research] A landmark study conducted by Nielsen BASES and Nielsen Games on behalf of in-game advertising giant IGA Worldwide has found that not only is in-game advertising super-effective, most people don't seem to mind it. The study, titled Consumers? Experience with In-Game Content & Brand Impact of In-G [..] |
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Throttling unlimited data plans is pointless, study finds  AT&T’s questionable policy with regard to unlimited smartphone data plan holders recently found its way back into the limelight following a new wave of subscriber complaints. The nation’s No.2 carrier no longer offers an unlimited data plan to smartphone users, though many subscribers on its network still have grandfathered plans that provide an unlimited amount of smartphone data [..] |
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Study Finds Games Reinforcing Positive Behavior, Too [Study]  Last year some researchers at three universities found, of course, that "violent games normalize our children to violence." The same researchers, this year, say "prosocial" games can normalize kids to good behavior. Middle schoolers in Singapore and Japan, and college stud [..] |
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| BitTorrent piracy has no impact on U.S. box office sales, study finds Though box office revenues declined for the second consecutive year in 2011, a new study suggests that there is little if any correlation between United States box office revenues and illegal file-sharing facilitated by BitTorrent. Major Hollywood studios have spent tremendous resources over the years fighting digital piracy, but the recent study conducted by researchers from the University of Min [..] |
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