 | Silicon Alley Insider |  Relevance: 4.816 |
| Game Still Over: YouTube Gains Share, Again Another month, another easy-to-predict outcome: YouTube (GOOG) gained another healthy chunk of video share from January to February, according to Nielsen's VideoCensus.
In February, YouTube served 48.5 [..] |
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| More about Tns Rejects Wpp Offer Nielsen | Ads |
| Silicon Alley Insider | Relevance: 4.799 |
| Silicon Alley Insider | Relevance: 4.786 |
| News Sites Tally Ridiculous Election Traffic Metrics firm Nielsen says that during the week leading up to Tuesday's elections, traffic to its entire online news category jumped 27%. Pageviews doubled and time spent on the sites soared 61%. AdWeek broke it down by [..] |
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| Silicon Alley Insider | Relevance: 4.758 |
| Silicon Alley Insider | Relevance: 4.749 |
Revealed! Google's Secret AdPlanner  Google is about to unveil its AdPlanner at the Advertising Research Foundation conference. We thought you'd appreciate an early look. It's another Web measurement service, and as we reported yesterday, it appears to be a competitor to Nielsen Online, comScore and Quantcast, targeted at media buyers. Details here on Google's AdWords blog.
[..] |
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| Silicon Alley Insider | Relevance: 4.747 |
| Silicon Alley Insider | Relevance: 4.677 |
| Nielsen: Hulu Off To A Strong Start Our company line on Hulu: Love the service (usually), hate the business.
But at least the NBC/Fox JV is off to a strong start. How strong? Enough that even while the company was in a restricted beta, it managed to rack up 1.7 m [..] |
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| Silicon Alley Insider | Relevance: 4.676 |
| CNBC: Ratings Up, Young Viewers Still AWOL As Fortune notes, CNBC's Nielsen ratings were up 19% in Q1, no doubt juiced by roiling markets. So why did did CNBC's ratings for viewers aged 25 to 54 drop 18% during the same period?
That is: Where did CNBC's yo [..] |
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| Silicon Alley Insider | Relevance: 4.663 |
| AOL CMO John Burbank Out After 10 Months (TWX) Chief marketing officers generally have a high churn rate -- easy scapegoats, we guess. But AOL's John Burbank had a particularly short tenure: He's out just 10 months after coming aboard from AT&T. He's jumping to another embattled company -- Nielsen.
Longtime AOL vet Kevin Conroy, now EVP, get to keep his old job and do John's as well. Release
[..] |
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| Kotaku | Relevance: 4.488 |
| Kotaku | Relevance: 4.488 |
| Kotaku | Relevance: 4.488 |
| Silicon Alley Insider | Relevance: 4.442 |
| Silicon Alley Insider | Relevance: 4.346 |
| Omnicom Q2: In Line, International Growth Humming, Domestic Pokey No surprises from ad giant Omnicom's Q2: It posted EPS of $0.96 on revenues of $3.48 billion, which is what the Street was looking for. Overall revenue grew 11.2%, boosted by international growth of 17.7%; domestic grew just 5.5%.
Those results are directionally similar to Nielsen's estimate of Q1 ad spending: The company says global growth increased 4%, but that spending in the U.S. and [..] |
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| Silicon Alley Insider | Relevance: 4.334 |
| Liberals Win: Huffpo Blows Past Drudge We wondered recently if Matt Drudge was losing his mojo. His traffic has been stagnant this year despite a wide-open election and a raucous year of political scandal. Now Kara Swisher notes that Arianna Huffington's liberal blog has blown past once-mighty Drudge Report in February according to Nielsen Online and comScore.
The outside measurement data is all over the map (we'd love to see [..] |
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Microsoft's (MSFT) search traffic spiked in May, while searches at Google (GOOG) and Yahoo (YHOO) both dipped, according to stats from Nielsen.
Why did Microsoft spike? We don't know for [..]
Since Hulu launched three months ago, it has become a consumer success, joining Nielsen's top-10 video sites, and serving more video in May than ABC.com.
What does t [..]
