 | Silicon Alley Insider | Relevance: 5.872 |
 | More about When Should Put Advertising | Ads |
 | Silicon Alley Insider | Relevance: 5.872 |
| Publicis: Downturn Will Help Online Advertising Publicis unit Zenith Optimedia joined much of its agency brethren and lowered its estimates for advertising growth in the U.S. to 3.7% from 4.1%, citing the credit crunch and lower consumer confidence.
SAI readers will be famil [..] |
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 | Silicon Alley Insider | Relevance: 5.846 |
Yahoo: Sending You A Text, Advertising Included Yahoo is about to try the only type of mobile advertising that has even close to caught on--text messages. The WSJ reports the company is set to announce a partnership with Silicon Vall [..] |
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 | Silicon Alley Insider | Relevance: 5.834 |
| Viacom Media Revenues Grow 6%, Ad Sales Down 2% Viacom CEO Phillipe Dauman says the company continues "to feel the macronomic effects" in its advertising business, due mainly to weakness in auto, beverage, and videogame advertising. Fewer film releases also hurt.
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 | Silicon Alley Insider | Relevance: 5.830 |
Web Advertising Spending Has Weakened--RBC RBC analyst Ross Sandler hosted an investor dinner last night featuring a dozen ad executives. Ross's summary suggests that the current consensus--overall advertising spending is we [..] |
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 | Kotaku | Relevance: 5.830 |
 | Alley Insider | Relevance: 5.795 |
How To Save Advertising (Now That TV Is Toast) The New York Times pulls together a panel on how to save advertising now that TV networks and other traditional "gatekeepers" no longer control the world. The NYT's Jack Hitt moderates Robert Rasmussen (RG/A), Lars Bastholm (AKQA), and Benjamin [..] |
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 | Nerdblog.Net | Relevance: 5.760 |
| Analysis: Microsoft should focus on strengths Microsoft should consider putting its search-advertising endeavors on the back burner for now and attempt an end run at Google by trying to become a leader in the display-, video- and mobile-advertising markets, where no company is a clear leader yet. MacWorld [..] |
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 | Silicon Alley Insider | Relevance: 5.723 |
| 2009 TV Ad Spending: Even Worse Than You Thought The Television Bureau of Advertising says local TV advertising revenues will be lower in 2009 than they previously thought. The really bad news is that the TBA already thought it was going to be a really bad year. Reports AdAge: [..] |
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 | Alley Insider | Relevance: 5.722 |
| New Brand Ad Study To Be Thankful For The Internet Advertising Bureau has a new study out that shows brand advertising campaigns including the Web are more effective than those that do not.
Sure, the IAB, which paid for the study, is made up of people w [..] |
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 | Silicon Alley Insider | Relevance: 5.694 |
 | Silicon Alley Insider | Relevance: 5.625 |
 | Silicon Alley Insider | Relevance: 5.582 |
| Online Ad Giant Glam Says Q4 Not As Bad As Feared
In an internal memo obtained by Alley Insider, online advertising network and industry bellwether Glam today told employees that despite the recession, the company's share of the online advertising market has held up this Q4 bett [..] |
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 | Silicon Alley Insider | Relevance: 5.544 |
 | ProBlogger Blog Tips | Relevance: 5.420 |
| How to Secure an Advertiser for Your Blog How do I sell advertising on my blog? It is a question that I’m asked a lot so when Brandon J. Mendelson asked if he could write a post on this topic as someone who has sold a lot of advertising online and in TV I thought it’d make a great guest post.
Putting together a [...] [..] |
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