My name is James, I currently run iLoveMacApps and MacTricksAndTips. I am not a big time blogger by far and my income is quite small in comparison to some of the blogs on the web today. But I have found a service that has managed to triple my monthly income. It is called BuySellAds (BSA).

In a nutshell it is a direct banner selling serivce. As a result you can charge as much as you want for an ad slot and you can move away from the 2cent clicks on Adsense and start charging more. I am not affiliated with the service in any way before any one starts asking. I just like the service so much I thought it deserved more attention than it is currently getting.

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Setting up BuySellAds

Using the BuySellAds system is really easy. The program is currently in beta so you may have to wait a couple of days before they accept you, but they accept most sites. Once as you are in, you have to enter your website details. The system works by adding your site and then adding advert zones to that website. Then you sell those ads for profit!

To set up a website you have to add your website URL and name. As well as this you also have to enter a description. Each site goes into a big pool where other people can find your site in the directory. As a result you may want to spend a small amount of time writing a good description. Include some statistics, what your site is about make it interesting for the advertiser. An advertiser will want a website where they are going to get good returns you want to try and fulfill that role so they keep coming back month after month. The final section of the website setup is to add some tags these are used when someone searches your site. Once as you have entered all of your details you are done and ready to add some ad zones.

Once as your site is submitted into BuySellAds, the service will automatically gather details about your Alexa and Compete rank, as well as Google Page and Technorati Rank, Del.Icio.us Bookmarks and Yahoo Inbound links. Theses are the type os statistic your would normally give an advertiser, BSA automatically pull all this information for you. One less thing you have to worry about.

Once as you have set up your site. You have to add a zone. This is an area on the page where the adverts will reside. Zones are customizable. You can have has many individual adverts in a zone as you want. In the zone section setup there is a couple of areas which you can customize. For example you add a description and a location. The most important area if the price. BSA take a 25% cut of what ever the advert price is. For example if you charge $100 an ad, BSA will take $25 and you will keep the rest. This cost covers hosting of the adverts, website and all the other bits and bobs associated with the service. You can set the number of banners in total and the number of banners show at one time. (E.G you can have 6 slots, but only show 1 on a page load). As a result you have to think quite closely how much you think advertisers are willing to spend.

If you have a high paying advert slot but an advertisers advert is only shown once in four page loads, this could put advertiser off. Picking a good price point can be a completely different post in itself. Once as a zone is setup data will be gathered from the Javascript you insert in your website, the most important factor is page views, on your listing page an up to date monthly view for that adblock is displayed. Most advertisers will want to see how many views there ads will get, as a result this is displayed for them and is very useful. The listings page can actually take over from a page you would normally create on your blog, it has that much useful information.

Once as you have set everything up you will end up with a listing page. Mine, for example, looks like this, you can search through the directory and see all of the available listing if you want more inspiration. It has information about my website at the top, and the advert units at the bottom. A buyer can now come along purchase an advert, as long as the Javascript code is on my page, the advert will appear immediately without having to ever speak to me. The money will be deposited into my account and everything will be good to go. You are slowly on your way to a big payout. I would also like to point out that adverts will also be set to renew, so advertisers can automatically get the same slot each month, giving you a nice stable income and removing the need for advertisers to keep having to setup and advert slot.

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Payments are paid when ever you want, as long as you have earnt some money. Since this service is still in beta you have to email the support staff to send your check or PayPal, automatic payout is coming in an update. Although I usually get paid a couple of days after I have emailed them. You can have as many adverts as you want. If you have 3 or 4 ads at $50 you can easily earn $150, way more than I was with Adsense. As your site gets more popular you can charge more for a slot, giving you control of exactly how much you want to make a month.

Getting advertisers

The one problem with BSA, from a webmasters point of view, is that adverts will not automatically appear. Unlike Adsense, you have to go out and get advertisers directly. They don’t come from a big pool of people. This can be quite hard for anybody that doesn’t have a high traffic site, but it can be done. This is the method I used originally to build up a small base of advertisers.

The first step is to make sure that you have set up your adverts and they are being displayed on your website. They will appear as a grey “Advertise Here” box. This “Advertise Here” box has become quite iconic since I always know that it is from BSA. As it grows in popularity I expect these boxes to appear all over the web. You can,if you want, customize the placement and colour of these images with a bit of CSS to match the theme of my site.

The next step is to make sure the price of your ad is right. Too high and advertisers won’t pay. Too low and you may be giving yourself a cheap deal, as well as this an advertiser may not pay because the price point is too cheap and it won’t be a worthwhile investment (you can never win). I find it is best to start slightly lower than you are worth, get advertiser to bite and then increase the price over the months.

At this point, you have setup your site and have a well priced advert. You now need to write your sales letter. I find if you email a couple of potential advertisers that meet your niche you can get them to advertise although your results may different, just don’t spam everyone since this will really annoy people. Your email needs to be short, too long and people get switched off. It must clearly explain what your site is about, what you are offering and how to buy an advert. You can then link directly to your listing pages on BuySellAds. For example I would include an email along the following lines. Change it as you see fit, make it unique and interesting. Explain what you do and what BuySellAds is (since it is quite a new service that a lot of people may not know about).

“Dear X

My name is James and I run X. I am emailing you to see if you would be willing to advertise on my site. I offer X and I think this would be valuable to your product/service because of Y.

My site currently gets XYZ over a month

If you are interested and advert slot costs $XX and it runs for a month, this appears, here, here and here. If you are interested please visit my listing page on BuySellAds (URL), they offer the hosting for your advert. They handle everything and you can have your advertisement up in no time at all.

If you want more information just ask. Thanks

James”

The final step is to email your letter. You need to find companies and products that meet you niche. There is no point in emailing a dog center if you sell fish. I generally look at Adsense adverts, as well as advertiser on a similar niche to myself. Send them off the email and hope they are interested. Nearly all my advertisers I have found this way.

Conclusion

To conclude. BuySellAds is great in my opinion. You can set up an advert block which will automatically serve your adverts. It makes selling adverts much easiler. There is no need for them to email you. Its always a surprise when a new advertiser has bought advert in the night. It takes the hassle out of selling advert and enables you to write great content. Personally all the load of trying to manage when adverts are running and payment options is taken off my shoulders and given to someone else. I don’t mind spending 25% of my earnings. At my currently level its worth while, if you were earning thousands it may be a different story.

One last note this type of service is also great for would be advertisers. Although this post has been focused on selling adverts, buy ads is also really easy if you want to buy adverts. All of the payment processing and set up of the advert is done for you. You advert is automatically displayed and it automatically run. The pool of advertisers is also getting bigger meaning that there should be someone relating to your nice already on the service.

Like I say to my readers, try this program out. It doesn’t cost you anything to run. It does take a little time to get going, but once as you build a reputation and have a couple of advertisers on your site, your earnings can increase I have seen great results with this program and so may yourself.

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