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 Send to email | Cable To Share Booty From Ad Targeting With TV Nets in CHTRCMCSATWXCVC |  By Silicon
el 10-Jun-2008 |
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 For a year now, the nation's top cable operators have been talking about their joint venture to deliver targeted ads to the home, dubbed Project Canoe. Today the WSJ has an interesting tidbit from the newly appointed CEO of the joint venture, former Aegis Group chief David Verklin. Specifically, the cable operators involved--Comcast (CMCSA), Time Warner (TWX), Cox, Cablevision (CVC), Charter (CHTR) and Brighthouse--will not directly sell the ads themselves, but will offer the targeting platform to cable networks like ESPN, TBS or MTV.
This is probably a wise move: the TV networks have their own national sales staffs in place and are better able to sell targeted ads on a national basis. It means the cable networks--or Canoe Ventures LLC--won't have to build out national sales forces and risk competing with the networks. But it could mean cable operators get a thinner cut of the upside of targeted TV ads. The six cable networks have invested $150 million in Canoe Ventures so far, including $50 to $70 million from Comcast, the largest partner.
Related: Cable Guys Try To Head Off Google
Cable Exec: 'Shame On Us' If We Don't Figure Out Ad Targeting
Just Like The Web: Targeted TV Ads Work (The Cable Guys Hope)
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 | Joystiq |  Blogger | Covers video game news from an independent, unbiased perspective
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Age Of Booty Sets Sail In October [Release Dates] | | Capcom's upcoming real-time strategy game makes a booty call on Xbox Live Arcade and the PlayStation Network next month as Capcom announces the release dates for Age of Booty. The XBLA version will be available for download on th [..] Read complete article | | Published 29-Sep-2008 by Mike Fahey in Release Dates Age of Booty Capcom News PC psn Xbla
Read 3 times. More hits in ![More articles Age Of Booty Sets Sail In October [Release Dates]](./images/arti.gif) ![Images about Age Of Booty Sets Sail In October [Release Dates]](./images/photo.gif) |
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| R&C: Quest For Booty Getting Blu-Ray Release [Quest For Booty] | | Ratchet & Clank: Quest For Booty is, at its heart, a PSN game. It's meant to be short, it's meant to be downloaded. And in the US, that's how it'll stay. As a PSN title. But in Europe, consumers will have a choice. They can download the game from the PSN, or they can buy it on Blu-Ray, as a disc-based version of [..] Read complete article | | Published 17-Jul-2008 by Luke Plunkett in Quest For Booty e308 Europe News ratchet & clank Scee
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Play Game, Combat Malaria In Africa [Serious Games] | | While Ethan Allen makes mosquito nets look romantic, living in a country where mosquito nets are purely utilitarian and totally necessary (mine was a hideous blue color with an ugly flower pattern in the netting, and was rigged up to the ceilin [..] Read complete article | | Published 19-Apr-2008 by Maggie Greene in AfricaCharityMalariaOnline GamesSerious GamesUnited Nations
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
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Now that the unscheduled PSN maintenance is done with, we can get on with Booty business. Oops, it appears the Age of Booty won't be [..] 
The cable industry reaps about $5 billion of the total $70 billion TV advertising marketplace. They'd love a bigger share, but haven't figured out how to do it.
One idea: Using the valuable informa [..] 
