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 Send to email | Casual games cost marketing moolah, Ubisoft says in ubisoft |  By Scott Jon Siegel
el 21-May-2008 | Filed under: Business, Casual
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Contrary to popular belief, the word "casual" doesn't necessarily mean "cheap" when it comes to video games. At least, that's what Ubisoft's Laurent Detoc thinks. According to him, the cost of games like the Petz and My Coach series isn't in the development, but rather in the marketing.
Speaking to the San Francisco Chronicle, Ubisoft North American president Detoc stated that casual games have been a large part of the company's recent success, due in part to the low development costs associated with the genre. Of course, he states that there's still a sizable cost involved, owing to the marketing push required to get the games noticed in the retail market. Apparently there's no such thing as a free meal, after all.Read | Permalink | Email this | Comments
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Joystiq | Blogger | Covers video game news from an independent, unbiased perspective
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| THQ questions value of 'girly games' |  Filed under: Culture, Business, Mobile, Casual
Should mobile phone games cater to the gender lines? Not according to THQ Wireless marketing director James Scalpello, who believes developing mobile games for girls is a " [..] Read complete article | | Published 10-Jun-2008 by Scott Jon Siegel in girlsgirly-gamesthq
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Study: Break Bad Habits With Casual Games [Study] | | If there's one thing we know about casual games companies, it's that they love to conduct surveys, don't they? The latest one commissioned by RealNetworks' RealGames division aims to correlate casual gameplay with improvement of bad habits. Need to lose weight, quit smoking, quit hitting the potato chips? Play a game, it seems. 59 percent of the survey participants said that casual game [..] Read complete article | | Published 20-Jun-2008 by Leigh Alexander in Study Casual Games Realgames Stress
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| The Utility of Serious Games for Marketing [Virtual Worlds] | | A new report has been released on the utility of 'serious games' and in-game marketing in virtual spaces like Second Life; OTOinsights, the research arm of One to One Interactive, takes a look at the success (or lack thereof) of marketing attempts by major firms. They descr [..] Read complete article | | Published 13-Jul-2008 by Maggie Greene in Virtual worlds Business Industry Marketing Second Life Serious Games
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Ubisoft Plans Share Split [Ubisoft] | | Ubisoft, not content to let EA and Take-Two suck up all of that industry news glory, tipped off Reuters that they plan on offering a two-for-one share split at their upcoming annual meeting. The offer, which will be put to a vote on Sept. 22, would help lower the cost of shares while increas [..] Read complete article | | Published 18-Aug-2008 by Brian Crecente in Ubisoft Industry
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| The Casual Games Manifesto [Business] | | Daniel Cook of Lost Garden has another thought provoking article up on Gamasutra, this one on the casual games market. Targeted more at developers, it's still an interesting look at the promises and pitfalls of the current distribut [..] Read complete article | | Published 12-Apr-2008 by Maggie Greene in BusinessCasual GamesDistributionPortals
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