CBS Figures Out Key To Web Success: Britney Spears in General
By Silicon el 14-May-2008
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In February, CBS.com ranked third in Hitwise's ranking of network web sites. But in March and April, it placed first, ahead of NBC, ABC, Hulu, Fox and AmericanIdol.com. What happened?
Britney Spears happened -- two times. CBS.com has been dining out on the clips from Spears' two guest appearances on "How I Met Your Mother," in March and again on Monday. We assume Les Moonves is busy signing Britney to a deal that will ensure cameos on onvinces "Criminal Minds", "Shark" and every iteration of "CSI".
Alas, Britney hasn't given CBS an undisputed lock on the top network website title. That's because of the vagaries of Web measurement, which get even funkier when it comes to Web video. Hitwise ranks CBS.com first in terms of market
share of visits among TV sites. But in March, both comScore and Nielsen said that ABC.com generated the most video views. Confused? Of course you are. Don't worry: Advertisers -- the folks that really count here -- don't know what to make of the competing stats, either.
In February, CBS.com ranked third in Hitwise's ranking of network web sites. But in March and April, it placed first, ahead of NBC, ABC, Hulu, Fox and AmericanIdol.com. What happened? [..] Read complete article
Published 14-May-2008 by Silicon in General Read 2 times. More hits in
AP - An attorney for Britney Spears said Wednesday that he will not seek an extension for a restraining order against Osama “Sam” Lutfi, but that doesn't mean the pop star wants her former sidekick back in her life. YahooTechNews [..] Read complete article
Published 31-Jul-2008 by Nerdblog in General Read 2 times. More hits in
A year ago, Viacom's MTV got a not-totally-unexpected bump when Britney Spears made a humiliating/entertaining appearance on the cable network's annual award show. MTV has been publicly hopi [..] Read complete article
Published 27-Aug-2008 by Silicon in General Read 1 times. More hits in
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Senator McCain is attacking Barack Obama with an ad claiming Obama is the world's biggest political celebrity, on a par with Paris Hilton and Britney Spears. Others have noted that McCain is a bit of a celebrity himself, and, more importantly, the two blond starlets are not exactly at the top of today's celebrity charts. Indeed, as Jonathan Chait points out, neither is in the Forbes list of t [..] Read complete article
Published 31-Jul-2008 by Thoughts in Policy and Politics Read 8 times. More hits in
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If anyone was wondering why Take Two Interactive recently refused EA’s $2 billion acquisition offer, this should clear things up for you. Week one sales figures are in for Take Two’s recently-released and oh so highly-anticipated Grand Theft Auto IV and to say the game is a success is an understatement. In the first seven [...] [..] Read complete article
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Published 14-May-2008 by Luke Plunkett in MerchNewsToysWarhawk Read 4 times. More hits in
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By Silicon
In February, CBS.com ranked third in Hitwise's ranking of network web sites. But in March and April, it placed first, ahead of NBC, ABC, Hulu, Fox and AmericanIdol.com. What happened?
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If anyone was wondering why Take Two Interactive recently refused EA’s $2 billion acquisition offer, this should clear things up for you. Week one sales figures are in for Take Two’s recently-released and oh so highly-anticipated Grand Theft Auto IV and to say the game is a success is an understatement. In the first seven [...] [..] 
