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 Send to email | CBS Goes With What Works, Buys Billboard Company in CBS |  By Silicon
el 24-Apr-2008 |
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 For months we've been hearing from Les Moonves about CBS's (CBS) stash of "dry powder" for acquisitions. Most have speculated that this means a meaningful Internet acquisition. Nope! At least not today.
CBS bought another billboard company, International Outdoor Advertising Group, for $110 million. This is one area of super-old media that is working for CBS, and has some technological upside, as CBS converts billboards to digital. And since this company is dominant in Latin America, it helps CBS diversify its business overseas, away from the increasingly dismal U.S. ad market.
CBS's outdoor advertising business is its fastest-growing segment with revenue up 7% in Q4 (compared to broadcast TV, down 4%) and international is the fastest-growing piece, up 18% in Europe and Asia during the quarter.
See Also:
CBS CEO Les Moonves Gets 29% Raise, Just Reward For Job Well Done
CBS Q4: Declines In TV, Radio and Publishing
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Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
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| Nielsen Buys IAG Research |  The Nielsen Company, looking to defend and expand its ratings franchise, is buying IAG Reasearch for $225 million in cash, according to the WSJ. IAG is the leading company measuring the [..] Read complete article | | Published 07-Apr-2008 by Silicon in General
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Breaking Through the Retail Glass Wall [Marketing] | | The typical method of keeping games in glass cases works like a charm when it comes to reducing theft, but stymies impulse buys — something the game industry is working to change as companies attempt to appeal to ever broader markets. The San Jose Mercury News has a [..] Read complete article | | Published 06-Sep-2008 by Maggie Greene in Marketing Casual Games Industry Packaging Retail
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| Ad Platform Operative Ads NAVTEQ | | New York-based Operative, maker of ad management software, announced NAVTEQ will use the platform to manage advertising inventory on mobile devices and the Web, including for Traffic.com. Operative makes a software "dashboard" to manage ad buys across multiple platforms and devices; the addition of NAVTEQ gives the company the capability to offer mobile and location-specific ad buys.
Ult [..] Read complete article | | Published 07-Apr-2008 by Silicon in General
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| Ad Platform Operative Adds NAVTEQ | | New York-based Operative, maker of ad management software, announced NAVTEQ will use the platform to manage advertising inventory on mobile devices and the Web, including for Traffic.com. Operative makes a software "dashboard" to manage ad buys across multiple platforms and devices; the addition of NAVTEQ gives the company the capability to offer mobile and location-specific ad buys.
Ult [..] Read complete article | | Published 07-Apr-2008 by Silicon in General
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Blast Works Review: Build, Trade And Destroy [Review] | | Majesco hauled shmup artist Kenta Cho's 2004 sidescroller Tumiki Fighters out of obscurity to create Blast Works: Build, Trade, Destroy for the Wii. Blast Works hangs on Tumiki Fighters' innovative central mechanic: allowing you to collect an [..] Read complete article | | Published 16-Jun-2008 by Leigh Alexander in Review blast works Budcat creations Majesco Original Top Wii
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This should be interesting: Tamara Conniff, who's been running Billboard magazine since 2004, is leaving the Nielsen/VNU-owned pub for Irving Azoff's Front Line Management Group. This is [..] 
