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 Send to email | CBS Interactive Gets $2 Million Ad Buy From GM (CBS) in General |  By Silicon
el 21-May-2008 |
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 A source tells us CBS Interactive just got an ad buy from GM in the $2.2 to $2.3 million range. The deal, with Starcom MediaVest unit GM Planworks, was reached earlier this week. Given the timing, the buy could be connected to a broader upfront deal. CBS declined to comment and hasn't yet announced whether any upfront talks, which are going on now, have resulted in a deal.
Assuming the deal goes through, it would mean CBS just got a little more than 1% of the $197 million GM spent on the Web last year. As Adage reported earlier this spring, GM plans to move half of its ad spending online by 2011. Last year the company spent a total of $3 billion on ads.
In March, CEO Les Moonves said the company sold $200 million in online advertising in 2007 and would book between $260 million and $280 million in 2008. That, however, was before the acquisition of CNET, which will help boost CBS's digital revenues to $1 billion by 2010 or 2011.
Related: GM Shifting 50% Of Ad Spending Online
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 | Kotaku`s The Gamers Guide |  Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Grand Theft Auto IV Tops 10 Million [Take-two Interactive] | | Take-Two Interactive announced alongside its quarterly results that Rockstar Games' Grand Theft Auto IV has sold over 10 million units as of August 16. The release noted that the publisher's fiscal third quarter was "led by t [..] Read complete article | | Published 04-Sep-2008 by Michael McWhertor in Take-two Interactive grand theft auto IV Gta Iv Rockstar Games Sales Top
Read 3 times. More hits in ![More articles Grand Theft Auto IV Tops 10 Million [Take-two Interactive]](./images/arti.gif) ![Images about Grand Theft Auto IV Tops 10 Million [Take-two Interactive]](./images/photo.gif) |
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| Special Ops Snapped Up By LBI For $20-$45M | | European digital ad holding company LBI bought New York-based interactive marketing firm Special Ops Media in a bid to expand operations in the U.S. Special Ops had $22.3 million in gross billings in 2007, net sales of $10 milllion and EBIDTA of $4 million. The purchase price is between $20 million and $45 million in cash and stock, depending on an earn-out.
Special Ops has done campaign [..] Read complete article | | Published 07-Apr-2008 by Silicon in General
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| Giant Realm Raises $2 Million, Names New BizDev VP | | New York-based Giant Realm, which runs sites for male gamer geeks and their ilk, just landed $2 million in financing from VC firm Softbank Capital. That rounds off a $5.5 Series A round. Last month, the company got $3.5 million in backing from Comcast Interactive Capital, Edison Venture Fund and the William Morris Agency.
The startup, whose sites like GiantRealm.com attracted 4.2 millio [..] Read complete article | | Published 08-May-2008 by Silicon in General
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Joystiq | Blogger | Covers video game news from an independent, unbiased perspective
Joystiq Joystiq |
| Joystiq hands-on: Halo Interactive Strategy Game |  Filed under: Culture, Features, Strategy, Casual, Galleries
Interactive level design to the max!
The Halo Interactive Strategy Game is a crown of shame, aiming a [..] Read complete article | | Published 06-Nov-2008 by Zack Stern in boardboard-gameboardgamebungiehalohands-onimpressionsjoystiqfeaturesjs-twittermicrosoftoff-the-grid
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| The Learned Man | Blogger | Covering research, news, and trends in instructional technology and e-Learning. Connecting the Indian e-Learning industry to the rest of the training and development world.
The Learned Man! |
| TATA Interactive Systems At Full Steam | | Mumbai, India based e-Learning major TATA Interactive Systems is making it rain and how! From a Newswire press release: In the beginning of 2007, Tata Interactive Systems won a $3m order to design and develop e-learning solutions for an organisation... [..] Read complete article | | Published 15-Mar-2008 by The Lear in General
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