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 Send to email | CBS: March Madness Eyeballs Worth More On Web Than TV in CBS |  By Silicon
el 17-Apr-2008 |
madness.jpeg: Paste this image in your site, Myspace, Facebook, Ebay copy this code...
 The numbers are in for CBS's March Madness: 4.8 million viewers online vs. 132 million on TV. TV ratings were slightly down for the tourney this year, enough that we asked whether the availability of free online games were to blame.
Answer: who cares? CBS (CBS) made $4.83 in advertising per online viewer vs. $4.12 for each of its TV viewers, according to the Washington Post, citing data from CBS and ad research firm TNS.
It looks like WaPo's TV figure comes from TNS's estimate of CBS's TV ad revenue: $545 million divided by 132m total viewers. Before the tournament, CBS said it expected $21 milion in online ad revenue from the tournament, which would indicate $4.38 per online viewer. Either WaPo reversed its numbers, or CBS's online revenue actually came in at $23 million.
Either way, the point holds: CBS earned a higher CPM ($44) for online than it did on TV ($42).
See Also:
CBS: No Web Effect On NCAA Ratings
Survey: People Able To Work At, Keep Jobs During March Madness
March Madness: Ratings Down, Online To Blame?
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 | Joystiq |  Blogger | Covers video game news from an independent, unbiased perspective
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| CBS: NCAA Tourney Traffic Doubles | | Hey, slackers, get back to work! CBS says 1.75 million unique visitors went to their NCAA March Madness On Demand video player yesterday, up 122% from the first day of the tournament last year. A "large factor" in the traffic [..] Read complete article | | Published 21-Mar-2008 by Silicon in DISYHOO
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| This Week In Silicon Alley (Mar. 24-28) | | Monday, March 24
After the bell: 3Com (COMS) earnings call, 5:00 p.m.
BigScreen LittleScreen (online video) March Meetup, 6:30 p.m.
Tuesday, March 25
Producing Digital Content for Women, 7:30 a.m.
United Nations Meets Web 2.0: New Media Opportunities in Emerging Markets (through Wednesday) [..] Read complete article | | Published 24-Mar-2008 by Silicon in LTONSCHLCOMSORCL
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
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If a picture's worth a thousand words, we'll spare you the copious blabber and lead your eyeballs right to the trailhead (just hop past the break to get started!) [..] 
How do you combat a ridiculous survey about productivity lost during the NCAA tournament? With another survey!
Business e-mail company Intermedia says there was no productivity lost dur [..] 
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