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GADGETS AND GAMES DIRECTORY :: > Business Register Weblog >  Business Tech Weblogs - WEEKLYBITS.COM GADGETS AND GAMES DIRECTORY
Silicon Alley Insider
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Digital Business, Live From New York.Visit Silicon Alley Insider
Address URLhttp://www.alleyinsider.com/    Registered: 22-Mar-2008
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Visit CNBC's New Online Strategy: Partner With LinkedIn CNBC's New Online Strategy: Partner With LinkedIn in General
By Silicon
el 04-Sep-2008

erin_burnett_025.jpgWe've seen TV news networks make quite a few forays into social networking. Conspicuously left out have been CNBC and LinkedIn, but today they're announcing a partnership that actually makes some sense.

LinkedIn is the social network for careerists: everyone's resume on the Web. Presumably a larger percentage of LinkedIn's 27 million users are interested in business news than, say, Facebook, MySpace or Bebo users, and the two share higher-income demographics. Under the terms of the deal, CNBC will provide news to the network, and tap the LinkedIn community to develop content for TV such as polls, surveys, etc.

In addition, CNBC will integrate LinkedIn functionality into its Web site. That's probably a bigger deal for CNBC than LinkedIn, given the site reaches just 3.2 million people a month, according to Quantcast, but the availablility of business information, stock quotes and headlines on LinkedIn can't hurt, either. CNBC will add another source of news for LinkedIn users; the network added headlines from the NY Times in July.

See Also:
The New York Times Gets LinkedIn: Targeted Headlines And Ads
Fox Biz Slams CNBC For Covering Olympics Instead Of Biz
Tiny Fox Biz Close To CNBC - On A Friday Night, In The Summer
CNBC: Fox Biz Isn't Hurting Us, Yet
Thomson Reuters New Channel Won't "Challenge" CNBC



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CNBC

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The New Media Landscape

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03-Dec-2008
Microsoft Cashback Not Giving Enough Cash Back (MSFT)

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01-Dec-2008
Clearwire (CLWRD) Dumping Sprint's (S) 'Xohm' Name For WiMax Service

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01-Dec-2008

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