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Send to email | Comcast (CMCSA) Buys Plaxo For Roughly $175 Million in CMCSA | By Silicon el 14-May-2008 |
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Comcast (CMCSA), the largest U.S. cable company, is shelling out roughly $175 million for Plaxo, Reuters reports. Plaxo announced the deal on its blog but didn't disclose the price.
What the heck is a cable company going to do with an address book/social network? Photo albums and TV recommendations! The company explains...
Plaxo and Comcast have been working together for the past year on a
number of initiatives. Plaxo is providing the universal address book
for Comcast's SmartZone communications center (slated to launch later
this year), and we are also now hosting all of the address book
accounts for Comcast webmail users. Our partnership has already more
than doubled the reach of the Plaxo network, bringing the total number
of accounts to nearly 50 million.
Together, we intend to deliver on a vision of making 'social media'
a natural part of the lives of regular people, not just early-adopters.
For example, you should be able to securely post family photos online
in Pulse, and have them viewable by any of your family members, whether
they are online, at work, on their mobile device, or in their living
room watching TV. And you should be able to discover new shows to
watch, based on what your friends and coworkers have recommended.
Plaxo will stay in Silicon Valley as a unit within Comcast Interactive Media, which also includes Fandango, Fancast, etc.
See Also: EarthLink To Kill Philly Wi-Fi. Where's Comcast? Does Comcast Want To Put Bandwidth Hogs On A Diet? Sounds Good To Us Comcast Q1 Earnings; Cable Subs Slowing, Phone Subs Up

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