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 Send to email | ComScore Buys M:Metrics For $44.3 Million Cash, Plus Options in SCOR |  By Silicon
el 28-May-2008 |
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 ComScore digs into mobile: It has acquired mobile research firm M:Metrics for $44.3 million in cash, plus about 50,000 comScore (SCOR) options, which will be issued to unvested M:Metrics option holders.
This makes perfect sense: As mobile Web browsing increases, mobile metrics will be increasingly important to comScore's stats -- and its customers. Last summer, comScore rival Nielsen bought M:Metrics rival Telephia.
From the release:
comScore is expecting the M:Metrics business to be profitable on an Adjusted EBITDA basis by the end of the fourth quarter of 2008, and to be a significant positive contributor to Adjusted EBITDA in 2009. M:Metrics' revenues are currently forecast to be approximately $11 million to $12 million for the full year 2008, and will contribute $6.5 to $7 million to comScore's reported revenues for 2008 post-closing. The acquisition also enables comScore to lower its future tax payments by realizing a cash benefit of up to $7 million through the utilization of up to $20 million in M:Metrics net operating loss carry forward (NOLs).
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| Nielsen Buys IAG Research |  The Nielsen Company, looking to defend and expand its ratings franchise, is buying IAG Reasearch for $225 million in cash, according to the WSJ. IAG is the leading company measuring the [..] Read complete article | | Published 07-Apr-2008 by Silicon in General
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| ComScore Delays Release of Google Paid-Click Report | | Did Google's paid ad clicks crater again last month -- or recover? We'll have to wait until tomorrow to find out.
Stats giant comScore was supposed to release its February "paid clicks" report today after the market closed, but we now hear it will be delayed until tomorrow. Why? We've called comScore for comment, but at this point have no real info.
One source hears that comScore [..] Read complete article | | Published 25-Mar-2008 by Silicon in General
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| Comscore Time Again: Google Query Growth Solid, Yahoo Crappy |  The first half of the monthly Comscore ritual is complete, and the results shouldn't trigger any alarms. This evening, Comscore released its April query share report. JP Morgan analyst Imran Khan reports that there were no major surprises:
Google gained share: 61.6% of US queries, up from 59.8% in March--the first time Google's US share has exceeded 60%. Google's q [..] Read complete article | | Published 20-May-2008 by Silicon in General
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| Special Ops Snapped Up By LBI For $20-$45M | | European digital ad holding company LBI bought New York-based interactive marketing firm Special Ops Media in a bid to expand operations in the U.S. Special Ops had $22.3 million in gross billings in 2007, net sales of $10 milllion and EBIDTA of $4 million. The purchase price is between $20 million and $45 million in cash and stock, depending on an earn-out.
Special Ops has done campaign [..] Read complete article | | Published 07-Apr-2008 by Silicon in General
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