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 Send to email | ComScore Hammered By Google Again - This Time By "Ad Planner" in General |  By Silicon
el 25-Jun-2008 |
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 Earlier this spring Web traffic counter comScore saw its stock tank after a back-and-forth with Google: comScore's reporting had indicated that Google U.S. paid-click growth had slowed sharply, which led many analysts to conclude that Google would have a weak quarter. When it didn't, traders took out their frustration on SCOR.
Yesterday, investors beat up comScore yet again following Google news -- this time, the announcement of the search giant's "Ad Planner" product, which looks like a direct comScore competitor. SCOR dropped 23% yesterday -- its biggest one day drop since it went public last year.
Time to buy, says ThinkPanmure analyst William Morrison. Short version of his note: There are plenty of other free would-be competitors to comScore (Alexa, Compete, etc), but none have made a dent in comScore's business, which is providing Web traffic data to ad agencies and media planners. And ad agencies are going to be particularly reluctant to use this tool, because it's made by Google, and they're pretty sure Google is trying to put them out of business.
Based on a casual survey of ad folks we've talked in the last few days, coupled with some unsolicited emails we've received from ad folks complaining about the tool before it came out, that sounds plausible to us.
See Also: Revealed! Google's Secret Ad Planner
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| Comscore Time Again: Google Query Growth Solid, Yahoo Crappy |  The first half of the monthly Comscore ritual is complete, and the results shouldn't trigger any alarms. This evening, Comscore released its April query share report. JP Morgan analyst Imran Khan reports that there were no major surprises:
Google gained share: 61.6% of US queries, up from 59.8% in March--the first time Google's US share has exceeded 60%. Google's q [..] Read complete article | | Published 20-May-2008 by Silicon in General
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| ComScore Delays Release of Google Paid-Click Report | | Did Google's paid ad clicks crater again last month -- or recover? We'll have to wait until tomorrow to find out.
Stats giant comScore was supposed to release its February "paid clicks" report today after the market closed, but we now hear it will be delayed until tomorrow. Why? We've called comScore for comment, but at this point have no real info.
One source hears that comScore [..] Read complete article | | Published 25-Mar-2008 by Silicon in General
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