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| Address URL | http://www.alleyinsider.com/ Registered: 22-Mar-2008 |
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 Send to email | Cox Buys Ad Network Adify For $300M in GEMSLOCMCSATWX |  By Silicon
el 28-Apr-2008 | Heard through the electronic grapevine and haven't been able to confirm: Cox Enterprises, the privately-held parent of Cox Newspapers and Cox Communications, is buying Adify, one of few remaining online ad networks of significant scale. Supposed Purchase price: $300 million.
Adify powers vertical ad networks for Time Warner (TWX), Comcast (CMCSA), Forbes and Martha Stewart Living Omnimedia (MSLO). Adify investors include GE Commercial Finance (GE), NBC Universal, and Time Warner Investments (TWX).
Strictly speaking, Adify is not an ad network but a company that provides technology to allow others to launch ad networks. What does Cox Enterprises want with Adify? Cox considers it a strategic investment; the company's Web properties include AutoTrader and Cox Communications, the third-largest cable company in the US and an investor in Discovery Channel.
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| Cox Buys Ad Network Adify For $300M | | Heard through the electronic grapevine and haven't been able to confirm: Cox Enterprises, the privately-held parent of Cox Newspapers and Cox Communications, is buying Adify, one of few remaining online ad networks of significant scale. Supposed Purchase price: $300 million.
Adify powe [..] Read complete article | | Published 28-Apr-2008 by Silicon in GEMSLOCMCSATWX
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| Forbes Launches Ad Network, Again | | It's not just yet another ad network - it's another story about yet another ad network. Specifically, Forbes' blog network gets more ink today, but nothing too different than what we saw (and wrote) last year said: Forbes is selling ads for blogs in a network powered by Adify.
The news, from what we can tell, is that Forbes has signed up more than 400 bloggers and small pubs to the netwo [..] Read complete article | | Published 24-Mar-2008 by Silicon in General
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| Glam Media Buys UK Ad Firm Monetise | | Glam Media, the ad network/publishing network focused on women, is acquiring UK marketing firm Monetise. Founded three years ago, Monetise sells ads for UK entertainment sites Flixster, ARTISTDirect and [..] Read complete article | | Published 17-Jun-2008 by Silicon in General
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 | Problogger |  Blogger | Blog tips to help you blogging
ProBlogger Blog Tips Make Money Online |
| Performancing Ad Network |  In the last week a new ad network has launched - PerformancingAds.
Bloggers who have been around for a while will know that this isn’t the first time Performancing have ventured into the ad network space - they previously launched a network back in 2006 but closed it down last year during a period where they [...] [..] Read complete article | | Published 28-Jul-2008 by Darren Rowse in Advertising
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Nerdblog | Blogger | Provides news about hardware, software, notebooks, laptops, PCs, Mac, PDAs
Nerdblog.Net |
| Ad Platform Operative Ads NAVTEQ | | New York-based Operative, maker of ad management software, announced NAVTEQ will use the platform to manage advertising inventory on mobile devices and the Web, including for Traffic.com. Operative makes a software "dashboard" to manage ad buys across multiple platforms and devices; the addition of NAVTEQ gives the company the capability to offer mobile and location-specific ad buys.
Ult [..] Read complete article | | Published 07-Apr-2008 by Silicon in General
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| Ad Platform Operative Adds NAVTEQ | | New York-based Operative, maker of ad management software, announced NAVTEQ will use the platform to manage advertising inventory on mobile devices and the Web, including for Traffic.com. Operative makes a software "dashboard" to manage ad buys across multiple platforms and devices; the addition of NAVTEQ gives the company the capability to offer mobile and location-specific ad buys.
Ult [..] Read complete article | | Published 07-Apr-2008 by Silicon in General
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| Nerdblog | Blogger | Provides news about hardware, software, notebooks, laptops, PCs, Mac, PDAs
Nerdblog.Net |
| Femto forum gets big ideas | | Who needs a macro network anyway?
The Femto Forum has hooked up with the Next Generation Mobile Network alliance to push femtocells into network planning for 4G deployments, potentially cutting costs and allowing a more phased roll-out.
TheRegister [..] Read complete article | | Published 26-Jun-2008 by Nerdblog in General
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| Former Fed Regulator: Google-Yahoo Deal A Tough Sell To Feds (MSFT, YHOO, GOOG) | | Stifel Nicolaus analyst Blair Levin has broken down the odds that Washington approves one of multiple tie-ups in play right now: Microsoft (MSFT) buys all of Yahoo (YHOO) ; Microsoft buys Yahoo search; Yahoo hands over some of search to Google (GOOG).
Blair's bio makes him worth listening to: He was chief of staff to former FCC chair Reed Hundt for a good stretch of the Clinton administr [..] Read complete article | | Published 19-May-2008 by Silicon in GOOGYHOOMSFT
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We haven't spotted many ads so far in Apple's (AAPL) two-week-old iPhone app platform. But that could change soon: Mobile ad network AdMob is opening its network up to iP [..] 
Breaking news: Verizon has a social network. You didn't know about it? Neither did we. That's probably why they're shutting it down and moving it to their Facebook page.
The moral? [..] 
