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 Send to email | EA Sports Kicks It Freestyle [Ea] in EaEA Sportsea sports freestyleElectronic ArtsFreestylePeter Moore |  By Michael McWhertor
el 06-May-2008 |
EA FREESTYLE: Paste this image in your site, Myspace, Facebook, Ebay copy this code...
 Electronic Arts announced today the latest "sub-brand" of its EA Sports label, a division it calls EA Sports Freestyle. Freestyle is described as representing the "lighter side" of sports, with "no rules, just fun." Yes, I know what you're thinking, "I liked it the first time, when it was called EA Sports BIG." But this is slightly different!
Freestyle is pitched as a more casual, more inclusive, pick up and play brand, one that Peter Moore says is "an easier entry point into EA Sports." Brilliant! Look at Peter shakin' things up!
The first title to fall under the EA Sports Freestyle sub-brand will be Facebreaker, EA's take on Punch-Out!! and Ready 2 Rumble. Two more titles are planned as Freestyle releases in the next year. Press release proof is right after this. EA Unveils New 'EA SPORTS Freestyle' Sub-Brand
EA SPORTS Freestyle to Represent the Lighter Side of Sports: No Rules, Just Fun.
REDWOOD CITY, Calif.—(BUSINESS WIRE)—Electronic Arts Inc. (Nasdaq:ERTS) today launched EA SPORTS Freestyle?, a new sub-brand aimed at a growing, more casual sports gaming audience. EA SPORTS Freestyle games, while based in sports, will be playful, inclusive, casual, and easy to pick up and play for kids and parents, women and men, and casual and hardcore sports fans of all ages.
"The launch of EA SPORTS Freestyle is an exciting milestone in the evolution of the EA SPORTS brand," said Peter Moore, president, EA SPORTS. "EA SPORTS Freestyle will be a perfect complement to our core portfolio of games that our loyal fans are deeply passionate about, and will provide compelling opportunities for new audiences looking for a lighter gaming experience and an easier entry point into EA SPORTS."
EA SPORTS Freestyle will be the home for innovative new intellectual properties from the EA SPORTS label, including three new games in development and slated for release in the next 12 months. The first title to launch under the new sub-brand will be FaceBreaker?, an arcade-style boxing title set for release in September 2008 and the first new console IP from EA SPORTS since 2002.
EA SPORTS? is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL Football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football, Tiger Woods PGA TOUR® and NASCAR® racing.
Media can find the new EA SPORTS Freestyle logo and the latest screenshots from FaceBreaker? at info.ea.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS?, EA?, EA SPORTS Freestyle? and POGO?. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.
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 | Kotaku`s The Gamers Guide |  Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| EA Sports Kicks It Freestyle [Ea] | | Electronic Arts announced today the latest "sub-brand" of its EA Sports label, a division it calls EA Sports Freestyle. Freestyle is described as representing the "lighter side" of sports, with "no rules, just fun." Yes, I know what you're thinking, "I liked i [..] Read complete article | | Published 06-May-2008 by Michael McWhertor in EaEA Sportsea sports freestyleElectronic ArtsFreestylePeter Moore
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| EA Sports unveils 'Freestyle' brand |  Filed under: Sports, Business
EA launched a new sub-brand of its EA Sports division today called Freestyle. The division is designed to create games for a "more casual sports gaming audience [..] Read complete article | | Published 07-May-2008 by Alexander Sliwinski in ea-sportsea-sports-freestylefreestyle
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| EA Sports Are All About That Wii Sports [EA Sports] | | It's easy to crack jokes about EA Sports' new "Freestyle" brand - as well as their "All-Play" tags for their Wii games - because jokes either EA Sports or the casual end of the gaming spectrum are a dime a dozen. Get past those [..] Read complete article | | Published 07-May-2008 by Luke Plunkett in EA SportsFreestyleNintendoPeter MooreWii
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| Peter Moore explains EA Sports' PC snub |  Filed under: PC, Sports
PC sports gamers are somewhat justifiably unhappy with Peter Moore right now. Earlier this year, the EA Sports executive announced that Madden and many other EA Sports games won't be coming to the PC ma [..] Read complete article | | Published 04-Jul-2008 by Kyle Orland in 09EA sportsea-sportsEaSportselectronic artselectronic-artsElectronicArtsmaddenmoorePCpeter-moore
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| Joystiq | Blogger | Covers video game news from an independent, unbiased perspective
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| EA Developing Line Of Sports Controllers [More EA Sports] | | Guitar Hero and Rock Band have shown us that video games using giant plastic peripherals can succeed in the marketplace, so why not plastic sports peripherals? At the Paris GDC, EA Sports exec producer and VP David McCarthy revealed that EA plans to release a line of sports-related specialty peripher [..] Read complete article | | Published 24-Jun-2008 by Mike Fahey in More EA Sports control issues EA Sports News
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| With Preorders Down, EA Highlights Sports Innovation [News] | | Preorders are down for EA Sports titles, the company said during its quarterly call to investors. CEO John Riccitiello and EA Sports honcho Peter Moore were discussing how they expected Electronic Arts' sports portfolio to perform in the year, and both seemed to say that prejudging a game's performance [..] Read complete article | | Published 29-Jul-2008 by Leigh Alexander in News Ea EA Sports Madden Original
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| EA Sports' Moore sets sights on eclipsing Nike brand |  Filed under: Culture, Sports, Business
Peter Moore is on a mission. In an interview with MCV, the EA Sports president is looking to poise his company as "the leading sports brand in the world." That's a rather ambitious claim, [..] Read complete article | | Published 15-Aug-2008 by Ross Miller in eaea-sportselectronic-artsmoorenikepeter-moorereebok
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| Joystiq | Blogger | Covers video game news from an independent, unbiased perspective
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| QuakeCon Kicks Off on Thursday [Events] | | Just a friendly reminder that the all-things-id convention, QuakeCon, kicks off this Thursday in Dallas, Texas. This year will include a chance to win a Corvette, Brawl chugging, Enemy Territory: Quake Wars tournaments, Guitar Hero contests an [..] Read complete article | | Published 29-Jul-2008 by Brian Crecente in Events Id Software News Quakecon 08
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