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GADGETS AND GAMES DIRECTORY :: > Games Register Weblog > Games Tech Weblogs - WEEKLYBITS.COM GADGETS AND GAMES DIRECTORY
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Send to email		Visit EA Sports unveils 'Freestyle' brand EA Sports unveils 'Freestyle' brand in ea-sportsea-sports-freestylefreestyle
By Alexander Sliwinski
el 07-May-2008

Filed under: Sports, Business


EA launched a new sub-brand of its EA Sports division today called Freestyle. The division is designed to create games for a "more casual sports gaming audience." These titles will be created with buzzwords in mind like "playful, inclusive, casual and easy to pick up."

The first title releasing this September in this all-inclusive sports brand is the arcade-style boxing game with the family-friendly name FaceBreaker. Yup, there's no better title to launch a casual sports brand than a game called FaceBreaker. Because nothing says "playful, inclusive, casual and easy to pick up" than FaceBreaker.

[Via GameDaily]
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