Over the weekend Feedburner have announced on their blog that the long awaited integration of AdSense ads into the Feedburner service is about to become a reality.

Google bought Feedburner last year and so this has been talked about for a while now - but in the coming weeks they’ll begin to run AdSense in the feeds of those publishers who are a part of the Feedburner Ad Network. Initially it’ll be with a small group of publishers with a full launch for all Feedburner publishers ’soon’.

They write:

“Publishers already in the FeedBurner Ad Network will continue to see premium CPM ads directly sold onto their content, but with the added bonus of contextually targeted ads that will fill up the remainder of their inventory.”

“For publishers who are not yet placing ads in their feeds, any publisher who meets the requirements to join the AdSense program will also be able to use AdSense for feeds. You will be able to manage your feed ad units directly from AdSense Setup tab, and track performance right on the AdSense Report tab.”

To be a part of AdSense for Feeds you’ll need to be signed up for AdSense and set up your channels for ‘placement targeting’.

If you’re not an AdSense publishers sign up here:

This is great news because to this point AdSense did have an option for advertising in feeds that was a closed beta test (something that has been closed and not really developed for years) and the Feedburner Ad Network was also not available for all publishers.

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