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 Send to email | Feld: Most Traffic Stats Are BullSh**, Including Feedburner in General |  By Silicon
el 15-Apr-2008 |
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 Entrepreneur and investor Brad Feld calls b.s. on the widgets adorning many popular blogs that quietly brag about how many "readers" the blogs have. For example, Brad says the majority of his 100,000+ Feedburner "readers" are actually an automated blog aggregator called BlogRovR. Brad also tees off on the unreliability of other metrics that folks love to throw around, including many that under-report readership. From Feld Thoughts:
I've been a web analytics junky since
my first ever angel investment - $25k in NetGenesis (it was net.Genesis
at the time) - back when a "web log" was an uncomfortable thing to
ponder. I've watched, used, and invested in several generations of web
analytics companies. I am comfortable making the statement that
"whenever one becomes a dominant analytics platform, it immediately
starts to decline in accuracy."
While
the graphs and tables might be pretty and are almost always used by the
"leaders" to assert their "leadership", they distort and misrepresent
what's really going on. When comScore first published their Widget Metrix in 2007, Om Malik correctly compared it to a Jellybean Contest.
I've yet to meet a widget report that is remotely accurate based on my
inductive reasoning (e.g. so far I've been able to come up with at
least two widget providers in the top 10 of any list that is missing
from any list that I've seen.)
Now,
I don't mean to pick on comScore. I'll pick on a friend. My
FeedBurner reader data shows that I have 117k readers (or subscribers)
to my Feld Thoughts blog. While I'm flattered, this is bullshit. When
I dig into the actual user agent data, I find that 98,966 come from a
Feed Reader called BlogRovR. I happen to know that BlogRovR is what
used to be called Activeweave Stickies, which is a company I looked at
18 months ago. They "autosubscribe my feed" whenever someone installs
BlogRovR (which means my subscriber count is inflated by around 99k - I
imagine some of the BlogRovR people look at my feed, but certainly not
99k of them. Do the math.) Oh - everyone else that is autosubscribed
to BlogRovR (A VC, TechCrunch, ...) has the same subscriber count
inflation.
While it makes me feel all warm inside that I have the number 117k visibly displayed on my blog and I show up on as #9 on Rating Burner, this is just a very personal example of why "your analytics data is very wrong."
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| Ten Tips for Stats Addicts | | Today Dr. Nicole from Kitchen Table Medicine shares her story of overcoming her Stats Addiction and gives some tips on what to do with your time to build your blog instead of checking stats.
Do you obsessively check your blog traffic stats throughout the day? Do you optimistically expect your Alexa ranking to drop every four [...] [..] Read complete article | | Published 29-Nov-2008 by Darren Rowse in Blog Promotion
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| Feedburner and AdSense Integreation Coming Soon | | Over the weekend Feedburner have announced on their blog that the long awaited integration of AdSense ads into the Feedburner service is about to become a reality.
Google bought Feedburner last year and so this has been talked about for a while now - but in the coming weeks they’ll begin to run AdSense in the [...] [..] Read complete article | | Published 02-Jun-2008 by Darren Rowse in AdsenseRSS
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| Feedburner and AdSense Integration Coming Soon | | Over the weekend Feedburner have announced on their blog that the long awaited integration of AdSense ads into the Feedburner service is about to become a reality.
Google bought Feedburner last year and so this has been talked about for a while now - but in the coming weeks they’ll begin to run AdSense in the [...] [..] Read complete article | | Published 02-Jun-2008 by Darren Rowse in AdsenseRSS
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| Feed Compare - Feed Comparison Tool |  If you’re into comparing stats with your competitors (or friends) then you might like to check out Feed Compare - a tool that lets you compare the numbers of subscribers to a blog with other blogs (as lon as they are all using Feedburner).
Here’s a comparison of my two blogs over 24 months:
You can also [...] [..] Read complete article | | Published 02-Jun-2008 by Darren Rowse in Blogging Tools and ServicesRSS
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| Feedburner AdSense Ads in the Wild |  Over the weekend news broke of the coming Feedburner and AdSense Integration.
Since then I’ve chatted to one of the team at Google about the integration and asked if I could see them in the wild somewhere. They shot me a link to this RSS feed where you can view them in Google Reader on each [...] [..] Read complete article | | Published 04-Jun-2008 by Darren Rowse in AdsenseRSS
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| Do Your Visitor Numbers Look Like This? |  “Darren, I have been blogging for 6 months and have tried to build traffic through social media, networking and buying reviews. I have attached a screen capture of the last 2 months of traffic (above) where you will see I have some good days in traffic, but it always flat lines days later.
The spikes all [...] [..] Read complete article | | Published 16-Jul-2008 by Darren Rowse in Featured PostsPro Blogging News
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Betaworks CEO John Borthwick tells us that Bit.ly's first revenue generator could be coming soon: A premium set of tools for Web publishers who want to use Bit.ly to shorten URLs on a regular basis, including some sort of dashboard with more stats and custom branding. What's [..] Read complete article | | Published 30-Aug-2008 by Silicon in General
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