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 Send to email | Finally: NFL, NBC To Start Streaming Games Online in General |  By Silicon
el 26-Jul-2008 |
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 The networks' experiment with live sports on the Web continues; this time, with the most valuable league in US sports.
The National Football League and NBC U will announce a plan Monday to put Sunday night football games on the Web, the WSJ reports. The deal starts with the Sept. 4 season opener, and comes right after NBC will have streamed thousands of hours of the Olympic Games on the Web over 17 days in August.
NBC is eager to find new distribution to build audiences for the sports--especially those for which it has paid exhorbitant rights fees. The 2008 Olympics cost NBC U close to $900 million, but NBC paid $3.6 billion ($600 million a year) for their six-year broadcast deal with the NFL through 2011.
Unlike MLB, which streams all games on the Web, the NFL has taken a conservative approach to protect the $3.7 billion it reaps annually from its TV contracts. And this move, which only deals with national games (no local affiliates, advertisers and blackout rules to deal with) is still quite cautious:
The league and NBC say it is an experiment. They hope to prove they can lure new viewers and people who are already watching at home by adding interactive elements. Viewers will be able to choose from among at least four live camera angles and review statistics that update during the game, according to the league. The league and the network will share in ad sales.
NBC streamed the live TV feed on the Web for TIger Wood's battle with Rocco Mediate at the 2008 U.S. Open with very little advertising because the TV ads were stripped out. That playoff gave NBC Sports its best-ever day online with 9.1 million page views. For the Beijing Olympics, NBC is selling 15- and 30-second pre- and mid-roll ads
See Also:
NBC Hedges Olympic Bets: Buy A TV Ad, Get A Web Banner, Too
NBC Olympic Schedule: Table Tennis Live Online, Gymnastics On Tape Delay
NBC: Online Olympics Nearly Sold Out. What Does That Mean?
Tiger Woods Wins The US Open, Rules The Internet
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| Netflix HD streaming launching initially on XBOX 360 |  Netflix streaming in High Definition has been a long time coming but it finally looks like Netflix customers are in for a treat - as long as you’re an XBOX 360 owner, that is. News is rolling in this morning that the leading remote movie rental service provider is finally just about ready to drop [...] [..] Read complete article | | Published 29-Oct-2008 by Zach Epstein in Home EntertainmentServicesXbox 360HDHigh Definitionmicrosoftnetflixstreaming
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 | Joystiq |  Blogger | Covers video game news from an independent, unbiased perspective
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Warhammer Online Is Online [Cleared For Launch] | | The "Day of Reckoning" has finally arrived, and while most of the players interested have been plugging away at the early start for two or four days depending on which flavor of the game they pre-ordered, folks who just saw the game in the store and though to themselves, [..] Read complete article | | Published 18-Sep-2008 by Mike Fahey in Cleared For Launch Mmorpg Mythic News PC Warhammer Online: Age Of Reckoning
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Warhammer Online's Head Start Dates Revealed [Warhammer Online] | | The Warhammer Online "open" is in full swing (sorry about the mess, Europe), though while getting an early look at the game is certainly nice and all, the retail head start is where the real action is at. Mythic Entertainment today reveals that folks who pre-ordered Warhamme [..] Read complete article | | Published 09-Sep-2008 by Mike Fahey in Warhammer Online collector's edition Head Start Mythic Entertainment News Pre-Order
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| Joystiq | Blogger | Covers video game news from an independent, unbiased perspective
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Filed under: Microsoft Xbox 360, Online
[Original headline: "NXE Netflix streaming queues suddenly gimped"]Our Netflix streaming queues [..] 
Netflix (NFLX) opened up its new Microsoft (MSFT) Silverlight-based streaming movie player for Apple (AAPL) Macs and PCs yesterday, allowing subscribers to opt in to the service. This is the "huge step forward for onli [..] 
Online gaming company Riot Games, which has been gestating since 2006, says it's ready to start a growth spurt: It has raised a $7 million Series A round from Benchmark Capital and FirstMark [..] 
Filed under: Sony PlayStation 3, Nintendo Wii, Microsoft Xbox 360, Online, Video
A day after the BBC announced a version of its iPlayer streaming video service for the Wii, an obvious follow-up question arises: "Why isn't a similar servi [..] 
