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 Send to email | Flash Memory Forecast Whacked On Soft Economy, Apple Spending in SNEINTCAAPLSNDK |  By Silicon
el 07-Apr-2008 |
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 A soft economy means weak consumer spending, which means less demand for "NAND"-type Flash memory, the kind of memory used in many of Apple's (AAPL) iPods, USB flash drives, and some digital cameras, according to a new report from research firm iSuppli.
The firm slashed its NAND memory growth projection by two thirds this morning: iSuppli expects global NAND flash memory revenue to reach $15.2 billion this year, representing 9% growth from last year, when it reached $13.9 billion. Previously, iSuppli had estimated the market would grow 27% this year to hit $17.9 billion.
Why the drop? One big reason: Lower spending growth from big memory buyers like Apple. iSuppli projects Apple's NAND flash spending will increase 12% this year to $1.4 billion, up from $1.2 billion last year. Previously, the firm had expected Apple's spending to jump 32% this year to $1.6 billion. Similarly, the firm predicts lower-than-expected spending growth from SanDisk (SNDK) and Sony (SNE).
Who gets burned here? Lower NAND flash spending is bad news for all of the big players, including Samsung, Toshiba, Hynix, and Intel (INTC), which has already warned about weakening memory prices, iSuppli says.
See Also: Apple iPod Sales Data Still Showing A Miss
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| Sony Issues Profit Forecast Shock Warning [PS3] | | Did you hear? The economy is in the shitter. Big companies like PS3 platform holder Sony are feeling the pinch. The company has now issued a whopper of a profits warning that cuts its earning forecast by 57 percent. Previously, Sony expected to pull in US$4.7 billion from its game consoles [..] Read complete article | | Published 23-Oct-2008 by Brian Ashcraft in PS3 News PSP Sony
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| Adobe confirms Flash for iPhone, Apple says when |  One of the biggest gripes about the iPhone is its lack of Flash support (and believe us, that is a huge deal). Now, after waiting so friggin’ long, Adobe has officially confirmed that Flash is pretty much ready to go. This can open up the floodgates to new applications and developers who were hoping to [...] [..] Read complete article | | Published 30-Sep-2008 by Marc Flores in AT&TAppleExclusivesGSMHSDPAHandsetsNewsAdobeFlashiPhoneiphone 3g
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| Adobe confirms Flash for iPhone, Apple says when | | One of the biggest gripes about the iPhone is its lack of Flash support (and believe us, that is a huge deal). Now, after waiting so friggin’ long, Adobe has officially confirmed that Flash is pretty much ready to go. This can open up the floodgates to new applications and developers who were hoping to [...] [..] Read complete article | | Published 30-Sep-2008 by Marc Flores in AT&TAppleExclusivesGSMHSDPAHandsetsNewsAdobeFlashiPhoneiphone 3g
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