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 Send to email | Forbes.com CEO Slags Ad Networks, But Not His Own in General |  By Silicon
el 09-May-2008 |
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 Forbes.com CEO Jim Spanfeller is the latest publishing bigshot to take a shot at ad networks. At the Needham & Company Digital Media Conference Thursday, he predicted that more publishers would follow ESPN.com, which has said it would stop selling through networks, except for low-value remnant inventory it can't sell otherwise.
Said Spanfeller: "By working through networks, you're basically moving advertisers away
from the content group, and that's inherently a bad idea."
We are assuming that he's making a distinction between other publishers' ad networks and his own -- a roll-up of 400 blogs and small publishers that Forbes manages through a network powered by Adify.
Related:
Cox Buys Ad Network Adify For $300M
Ad Networks Are For Losers
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| Forbes Launches Ad Network, Again | | It's not just yet another ad network - it's another story about yet another ad network. Specifically, Forbes' blog network gets more ink today, but nothing too different than what we saw (and wrote) last year said: Forbes is selling ads for blogs in a network powered by Adify.
The news, from what we can tell, is that Forbes has signed up more than 400 bloggers and small pubs to the netwo [..] Read complete article | | Published 24-Mar-2008 by Silicon in General
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 | Kotaku`s The Gamers Guide |  Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Only 20% Of Games Make A Profit - EEDAR [Research] | | Uh, oops. Over the weekend, Forbes ran an article citing data obtained from Electronic Entertainment Design and Research (EEDAR). Forbes' article said that, according to EEDAR, only 4% of games ever make a profit. Wha? 4%? Sounded silly. Seems it was silly. Forbes mis-quoted EEDAR's [..] Read complete article | | Published 24-Nov-2008 by Luke Plunkett in Research Eedar Forbes News
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| Joystiq | Blogger | Covers video game news from an independent, unbiased perspective
Joystiq Joystiq |
| Forbes: GTA IV poses threat to Wii |  Filed under: Sony PlayStation 3, Nintendo Wii, Microsoft Xbox 360, Business
Someone's knocking on Nintendo's door, and he just drove through seven red lights in a hijacked car with a shotgun in tow to get there. Forbes has publish [..] Read complete article | | Published 06-May-2008 by Ross Miller in CasualGrand-Theft-AutoGrand-Theft-Auto-IVGTA-IVNintendoRockstar
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Forbes: GTA IV is a Threat to the Wii [Console Wars] | | Forbes' Brian Caulfield asks if Grand Theft Auto IV, which isn't available for the Nintendo Wii, will finally take some of the shine off that console and slow its sales. He doesn't directly answer that question, but points out the Wii's missing out on a $400 [..] Read complete article | | Published 04-May-2008 by Owen Good in Console Warsgrand theft auto IVGta IvNewsPlaystation 3WiiXbox 360
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| Joystiq | Blogger | Covers video game news from an independent, unbiased perspective
Joystiq Joystiq |
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