Found: The Ad Agency That Produced Those Stealth Coors Ads On YouTube in GOOGMSFT
By Silicon el 28-May-2008
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What better way to gin up interest in Coors' new beer can than a "home video" of a bunch of guys crashing a house party and performing elaborate beer-pouring stunts? As Gawker pointed out, these stealth Web ads increasingly follow a standard script: Fanciful stunts with products, kind of like Levi's unbuttoned campaign.
Now that the videos' novelty has worn off, Coors spills the beans to the NY Times, revealing that the two "Perfect Pour" videos were created by ... Microsoft! (Well, Avenue A/Razorfish, which Microsoft (MSFT) acquired last year.)
What Coors didn't tell the Times: It also paid some of YouTube's most prolific video bloggers to create video reponses to the campaign, such as this one by GoboBean.
Now that mystery is settled, we wonder who created this obvious ad for Stella Artois, also on Google's (GOOG) YouTube, and posted on an otherwise-legitimate how-to site, 5mins.com.
What better way to gin up interest in Coors' new beer can than a "home video" of a bunch of guys crashing a house party and performing elaborate beer-pouring stunts? As Gawker pointed ou [..] Read complete article
Published 28-May-2008 by Silicon in GOOGMSFT Read 3 times. More hits in
It's become a standard practice in marketing on Google's (GOOG) YouTube: Put up "stealth" ads, then pay some of the more popular YouTubers to "respond" to the ads, in hopes of ginning up c [..] Read complete article
Published 30-May-2008 by Silicon in GOOG Read 0 times. More hits in
We were looking for that SNL "CSPAN" clip in which the billionaire husband and wife who sold Wachovia the "pick-a-pay" mortgage lending disaster Golden West were described as "people who should be shot." (below)
So, naturally, we started at YouTube. And of course we found the clip immediately. And, lo and behold, we also found that it had been uploaded by NBC (we assume) and was really j [..] Read complete article
Published 05-Oct-2008 by Silicon in General Read 4 times. More hits in
Google isn't making enough money with YouTube, CEO Eric Schmidt often complains. So now it's bringing in the EEG brain scanners.
Google (GOOG) and ad agency MediaVest hooked a group of people to the machines to [..] Read complete article
Published 24-Oct-2008 by Silicon in GOOG Read 3 times. More hits in
Two years after she became YouTube's most famous celebrity, 'LonelyGirl15' Jessica Rose has another gig. She's starring in a new Web thriller produced by 60Frames called "Blood Cell." Production on the 18-webisode series has wrapped [..] Read complete article
Published 02-Apr-2008 by Silicon in NWSTWXGOOG Read 7 times. More hits in
Google and YouTube just found themselves in more legal/political hot water -- in Italy. MediaSet, the dominant TV provider in Italy controlled by Prime Minister Silvio Berlus [..] Read complete article
Published 30-Jul-2008 by Silicon in GOOG Read 2 times. More hits in
Filed under: Culture, FashionHave you ever felt like exclaiming your love for Kojima's groundbreaking stealth action franchise, but found it to be too cumbersome a topic to wedge into your average conversation? Perhaps a rec [..] Read complete article
Published 22-Jun-2008 by Griffin McElroy in General Read 5 times. More hits in
Sorry, Charlie
Defcon A transit agency in New England has filed a federal lawsuit to stop three Massachusetts Institute of Technology grad students from publicly presenting research at Defcon demonstrating gaping security holes in two of the agency’s electronic payment systems.
TheRegister [..] Read complete article
Published 09-Aug-2008 by Nerdblog in General Read 1 times. More hits in
How's YouTube's filtering system, designed to keep pirated video off the site, working? It's not, says BayTSP, which polices YouTube (GOOG) and other video sharing sites for copyrighted [..] Read complete article
Published 28-Apr-2008 by Silicon in VIAGOOG Read 0 times. More hits in
In an effort to make sure it doesn’t start going the way of MySpace, especially with Hulu on the rise, YouTube is trying something a little new. On November 22, YouTube will be webcasting live from San Francisc, CA. The show is set to be huge with appearances from Will.I.Am, Katy Perry, and famous-through-YouTube Esmée [...] [..] Read complete article
Published 14-Nov-2008 by Marc Flores in NewsVideoAdam SavageEsmee DentersHuluJamie HynemanKaty PerrywebcastingWill.I.Amyoutube Read 4 times. More hits in
When do you complain about a huge, free advertising campaign that's guaranteed to boost your brand's profile? When you're J.C. Penney.
The retailer is reportedly aghast about a clever [..] Read complete article
Published 24-Jun-2008 by Silicon in General Read 5 times. More hits in
YouTube (GOOG) is admitting it miscalculated May advertising revenue and underpaid content "partners" by up to 5%, according to an email obtained by Daisy Whitney at TVWeek. YouTube pa [..] Read complete article
Published 28-Jul-2008 by Silicon in GOOG Read 4 times. More hits in
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By Silicon
What better way to gin up interest in Coors' new beer can than a "home video" of a bunch of guys crashing a house party and performing elaborate beer-pouring stunts? As Gawker pointed out, these stealth Web ads increasingly follow a standard script: Fanciful stunts with products, kind of like Levi's unbuttoned campaign.
+ fotos
It's become a standard practice in marketing on Google's (GOOG) YouTube: Put up "stealth" ads, then pay some of the more popular YouTubers to "respond" to the ads, in hopes of ginning up c [..] 
Google and YouTube just found themselves in more legal/political hot water -- in Italy. MediaSet, the dominant TV provider in Italy controlled by Prime Minister Silvio Berlus [..] 
Filed under: Culture, FashionHave you ever felt like exclaiming your love for Kojima's groundbreaking stealth action franchise, but found it to be too cumbersome a topic to wedge into your average conversation? Perhaps a rec [..] 
How's YouTube's filtering system, designed to keep pirated video off the site, working? It's not, says BayTSP, which polices YouTube (GOOG) and other video sharing sites for copyrighted [..] 
In an effort to make sure it doesn’t start going the way of MySpace, especially with Hulu on the rise, YouTube is trying something a little new. On November 22, YouTube will be webcasting live from San Francisc, CA. The show is set to be huge with appearances from Will.I.Am, Katy Perry, and famous-through-YouTube Esmée [...] [..] 
When do you complain about a huge, free advertising campaign that's guaranteed to boost your brand's profile? When you're J.C. Penney.
The retailer is reportedly aghast about a clever [..] 
YouTube (GOOG) is admitting it miscalculated May advertising revenue and underpaid content "partners" by up to 5%, according to an email obtained by Daisy Whitney at TVWeek. YouTube pa [..] 
