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| Address URL | http://www.alleyinsider.com/ Registered: 22-Mar-2008 |
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 Send to email | Fox TV: Buy 30 Seconds From Us, And A MySpace Banner, Too (NWS) in NWS |  By Silicon
el 15-May-2008 |
kingofthehill.jpg: Paste this image in your site, Myspace, Facebook, Ebay copy this code...
 Fox is expected to announce a joint ad-sales deal with MySpace today that will put the Fox network's sales force on the job selling MySpace's ad inventory.
The deal will have the Fox TV sales force, responsible for racking up $1.8 billion for the broadcast channel during last year's upfront, selling joint packages with MySpace.
We're not exactly sure how that's supposed to work: Will Fox be selling video ads for MySpace? Display ads? Both? But regardless of the details, the collaboration is a shift in sales strategy for both Fox Entertainment and MySpace, which until now have operated independently. And it's at least a tacit recognition MySpace needs some help selling the kind of high value packages that are crucial to the site's success, as it struggles to turn the bulk of its very low-value inventory into slightly more valuable inventory.
As News Corp. (NWS) chief Rupert Murdoch recently explained, Fox Interactive Media/MySpace has proven to be a much harder sell than he and his executives had anticipated. The solution, he explained, is to focus intently on big brand advertisers -- the kind of advertisers News Corp.'s TV ad force deals with every day.
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| Banner Ads Going Bust? | | It's taken an economic panic, but the advertisers who pay the Internet's bills are starting to figure out users ignore banner ads, fretful agency and publisher execs told AdWeek.
'Internet ads are small and out of [..] Read complete article | | Published 24-Nov-2008 by Alley In in General
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 | Kotaku`s The Gamers Guide |  Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| MySpace: Not Dead Yet |  We see plenty of evidence -- both anecdotal and statistical -- that MySpace's growth is sputtering. But it's good to remember that slowing or no, News Corp.'s social network is still ginormous. In February, for instance, MySpace rounded [..] Read complete article | | Published 27-Mar-2008 by Silicon in General
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| MySpace Announces Data Availability Launch (NWS) |  MySpace has officially unveiled a program (press release) that will allow users to share MySpace photos, TV networks, and friend networks with Yahoo!, eBay, Twitter, and Photobucket. See an example of how it works at the end of the post.
On the call, MySpace execs said that the program would be launching worldwide in the next several weeks, but they would not pin down a start date. Th [..] Read complete article | | Published 08-May-2008 by Silicon in General
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| CondeNet: Four New MySpace Apps |  Conde Nast, which has been busy building magazine-related applications for Facebook, has turned its attention to MySpace. The publisher introduced four MySpace apps today, a new application from tee [..] Read complete article | | Published 13-May-2008 by Silicon in General
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| Nerdblog | Blogger | Provides news about hardware, software, notebooks, laptops, PCs, Mac, PDAs
Nerdblog.Net |
| Miljarder för spam på Myspace | | Två notoriska spammare i USA har dömts att betala 1,4 miljarder kronor i skadestånd för att ha spammat Myspace. Men det är tveksamt om Myspace någonsin får se några pengar - personerna dömdes i sin frånvaro. [..] Read complete article | | Published 14-May-2008 by Nerdblog in General
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Here's a tale of two sites, or perhaps a case study in the promotional power of MySpace. "Special Delivery," MySpace's hidden camera Web video series, is a hit on MySpace TV, whe [..] 
