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GADGETS AND GAMES DIRECTORY :: > Games Register Weblog > Games Tech Weblogs - WEEKLYBITS.COM GADGETS AND GAMES DIRECTORY
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Send to email		Visit Gearbox Software defends in-game ad deal Gearbox Software defends in-game ad deal in AliensBorderlandsBrothers-in-ArmsGearboxSamba-de-Amigo
By Ludwig Kietzmann
el 01-Apr-2008

Filed under: PC, Sony PlayStation 3, Microsoft Xbox 360, Business


Gearbox Software founder, Randy Pitchford, has commented on the developer's blog regarding its recent in-game advertisement agreement with Double Fusion, quelling concerns that Brothers in Arms would become Brothers in Ads. "We respect any contempt for exploitive advertising that negatively effects the integrity or the quality of the game because we, as hardcore gamers, share that same contempt," writes Pitchford. He further emphasizes, "We hate exploitive advertising that doesn't offer value to the gamer."

In the category of advertising Gearbox doesn't hate, lies the kind that improves authenticity. Gearbox provides the example of a Philips factory in Brothers in Arms: Hell's Highway, a historical site which would detract from authenticity sans the appropriate (and accurate to 1944) branding. Pitchford also lists increased budgets and out-of-game promotion as potential benefits that "we hope come from Double Fusion helping to connect Gearbox with advertisers."

"If you see in-game ads for some stupid product that has nothing to do with the context in which it occurs and actually detracts from the experience, then you can feel justified in bashing the developer, publisher, or advertiser that made that decision," concludes Pitchford. Fair enough -- but we'd better not be stopping at a Burger King in our trek across Borderlands, mister.
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24-Oct-2008

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Covers video game news from an independent, unbiased perspective
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Gearbox Software defends in-game ad deal
Filed under: PC, Sony PlayStation 3, Microsoft Xbox 360, Business Gearbox Software founder, Randy Pitchford, has commented on the developer's blog regarding its recent in-game advertisement agreement with Double Fusion, quelling [..] Read complete article
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Published 01-Apr-2008 by Ludwig Kietzmann in AliensBorderlandsBrothers-in-ArmsGearboxSamba-de-Amigo
Read 4 times. More hits in More articles Gearbox Software defends in-game ad deal Images about Gearbox Software defends in-game ad deal
Kotaku`s The Gamers Guide Blogger

XBOX 360 Gamers Weblog Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred

Gearbox Seeks Guinea Pigs In Texas [Focus Testers Wanted]
There's no better feeling that getting your hands on an early build of a game few people have played, and Gearbox Software is looking to give a few lucky individuals in the Plano, Texas area just that chance. Gearbox Software, developer of the award-winning Brothers i [..] Read complete article
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Published 13-Nov-2008 by Mike Fahey in
Read 0 times. More hits in More articles Gearbox Seeks Guinea Pigs In Texas [Focus Testers Wanted] Images about Gearbox Seeks Guinea Pigs In Texas [Focus Testers Wanted]
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Brothers in ads: Gearbox signs in-game ad deal with Double Fusion
Image 0 en - Brothers in ads: Gearbox signs in-game ad deal with Double Fusion Filed under: Culture, First Person Shooters Gearbox Software (Brothers in Arms series) has announced that it has inked a deal with Double Fusion to have them provide in-game advertising for upcoming titles (via Develop). Doub [..] Read complete article
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Published 26-Mar-2008 by Ross Miller in double-fusiongearboxin-game-adsin-game-advertising
Read 16 times. More hits in More articles Brothers in ads: Gearbox signs in-game ad deal with Double Fusion Images about Brothers in ads: Gearbox signs in-game ad deal with Double Fusion
Kotaku`s The Gamers Guide Blogger

XBOX 360 Gamers Weblog Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred

Why All This Gearbox Halo 4 Talk? Here's Why... (Maybe) [Rumor]
Earlier we posted that Gearbox Software (Brothers In Arms, Borderlands) was rumored to be working on Halo 4. With Bungie out of the picture, Gearbox does seem like a logical fit — the developer did do the PC version of Halo: Combat Evolved. What's more, [..] Read complete article
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Published 27-Aug-2008 by Brian Ashcraft in Rumor Corrine yu Gearbox Halo Halo 4 Microsoft Original Top
Read 0 times. More hits in More articles Why All This Gearbox Halo 4 Talk? Here Images about Why All This Gearbox Halo 4 Talk? Here
Kotaku`s The Gamers Guide Blogger

XBOX 360 Gamers Weblog Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred

Treyarch Offers Apologies To Gearbox Software [Mea Culpa]
Just when we thought we were set for a good developer versus developer war of words, we find out that Treyarch has taken the high road, apologizing for remarks made about Gearbox Software and its Brothers In Arms series. You may remember that earlier we quoted Act [..] Read complete article
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Published 30-Jun-2008 by Michael McWhertor in Mea culpa Call Of Duty: World At War gearbox software treyarch
Read 2 times. More hits in More articles Treyarch Offers Apologies To Gearbox Software [Mea Culpa] Images about Treyarch Offers Apologies To Gearbox Software [Mea Culpa]
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OXM rumor: Gearbox developing Halo 4 as launch title for next Xbox
Image 0 en - OXM rumor: Gearbox developing Halo 4 as launch title for next Xbox Filed under: Microsoft Xbox 360, Business Remember back in February when Gearbox Software big boss Randy Pitchford teased his studio's next project as something "big"? Well, not just [..] Read complete article
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Published 26-Aug-2008 by Christopher Grant in GearboxGearbox-SoftwareHalo-4Randy-PitchfordRumor
Read 7 times. More hits in More articles OXM rumor: Gearbox developing Halo 4 as launch title for next Xbox Images about OXM rumor: Gearbox developing Halo 4 as launch title for next Xbox
Kotaku`s The Gamers Guide Blogger

XBOX 360 Gamers Weblog Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred

Rumor: Gearbox Lays Off 26, Drops Aliens: Colonial Marines [Disturbance In The Workforce]
We've heard from multiple sources that Gearbox Software has laid off a number of its employees today, with lower than expected sales of Brothers In Arms: Hell's Highway being blamed for the cutbacks. Estimates for those affected range from as little as 1 [..] Read complete article
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Published 21-Nov-2008 by Michael McWhertor in
Read 1 times. More hits in More articles Rumor: Gearbox Lays Off 26, Drops Aliens: Colonial Marines [Disturbance In The Workforce] Images about Rumor: Gearbox Lays Off 26, Drops Aliens: Colonial Marines [Disturbance In The Workforce]
Kotaku`s The Gamers Guide Blogger

XBOX 360 Gamers Weblog Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred

Gearbox Partys In Dallas Tonight With DJ Jazzy Jeff [Party Over Here]
Gearbox Software is celebrating the upcoming release of Samba De Amigo and Brothers in Arms Hell's Highway with a Victory Party, being held this evening at the Palladium Ballroom in Dallas, TX. Festivities kick off at 8:30PM, running til whenever the booze runs out. The part [..] Read complete article
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Published 05-Sep-2008 by Mike Fahey in Party Over Here Brothers in Arms Hell's Highway Events gearbox software News samba de amigo
Read 2 times. More hits in More articles Gearbox Partys In Dallas Tonight With DJ Jazzy Jeff [Party Over Here] Images about Gearbox Partys In Dallas Tonight With DJ Jazzy Jeff [Party Over Here]
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Variety: Gearbox approached about Halo Game
Filed under: Microsoft Xbox 360, Business Following up on yesterday's rumor out of OXM that Gearbox may be handling Halo 4, Variety's Ben Fritz reports that his source close to the [..] Read complete article
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Published 27-Aug-2008 by Randy Nelson in gearboxgearbox-softwarehalohalo-4oxmrumor
Read 6 times. More hits in More articles Variety: Gearbox approached about Halo Game Images about Variety: Gearbox approached about Halo Game
Kotaku`s The Gamers Guide Blogger

XBOX 360 Gamers Weblog Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred

Rumor: Gearbox Lays Off 26, Drops Aliens: Colonial Marines - Update: Gearbox President Responds [Disturbance In The Workforce]
Update: Gearbox president Randy Pitchford tells us that the Sega published Aliens project is still on, that the independent developer has been undergoing "some transformative changes" resulting in "some talent changes." His full statemen [..] Read complete article
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Published 21-Nov-2008 by Michael McWhertor in
Read 0 times. More hits in More articles Rumor: Gearbox Lays Off 26, Drops Aliens: Colonial Marines - Update: Gearbox President Responds [Disturbance In The Workforce] Images about Rumor: Gearbox Lays Off 26, Drops Aliens: Colonial Marines - Update: Gearbox President Responds [Disturbance In The Workforce]
Kotaku`s The Gamers Guide Blogger

XBOX 360 Gamers Weblog Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred

Aliens Game Being Written By Battlestar Galactica Team [Aliens]
How many more reasons do you need to get all excited over Gearbox's upcoming Aliens shooter? It's being done by Gearbox, for starters. Syd Mead's had a hand in designing the gear. And now we hear that Battlestar Galactica's writers are behind the story? The good news just kee [..] Read complete article
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Published 23-Jul-2008 by Luke Plunkett in Aliens gearbox software News
Read 1 times. More hits in More articles Aliens Game Being Written By Battlestar Galactica Team [Aliens] Images about Aliens Game Being Written By Battlestar Galactica Team [Aliens]
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Yahoo delivers search toolbar via software packager (Reuters)
Reuters - Yahoo Inc has inked a deal to expand distribution of its Web search services on personal computers via a pact with software packaging firm Acresso Software, the companies said on Thursday. YahooTechNews [..] Read complete article
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Published 06-Jun-2008 by Nerdblog in General
Read 7 times. More hits in More articles Yahoo delivers search toolbar via software packager (Reuters) Images about Yahoo delivers search toolbar via software packager (Reuters)

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