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 Send to email | Get your dri... er, game on with the Stella Artois PSP in advertisingbeerFosterssalesStella-ArtoisStelle |  By Kevin Kelly
el 26-Aug-2008 | Filed under: Culture, Sony PSP, Business
Foto 0 en Get your dri... er, game on with the Stella Artois PSP: Paste this image in your site, Myspace, Facebook, Ebay copy this code...
Nothing goes together like drinking brewskis and the PlayStation Portable, right? Apparently that goes doubly so if you're a sales representative in the land down under. Stella Artois is the number one international draught beer, but they haven't cracked the Australian market. So instead of sending boring brochures and glossy guides down to the land of Oz, they sent 50 custom-made Stella-branded PSPs to the sales teams.
Not only were they in hand-stitched black velvet Stella bags, but they also had Stella themes loaded on them, and were packed with information about the beer. Plus, since they have wifi built-in, they can download updated beer data when they aren't playing God of War: Chains of Olympus and listening to Kylie Minogue MP3s. Now that's a marketing tool we can get behind. I wonder how long it'll be before one of these babies is up on eBay.
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| Look, A...Stella Artois PSP [Playstation Portable] | | Don't see how the two go together, really, but hey, I'm not an advertising guru. Fosters - who here in Australia brew Stella Artois under license - have decided to form a sales team specifically geared at shifting more Stella. Which in [..] Read complete article | | Published 25-Aug-2008 by Luke Plunkett in Playstation Portable Advertising Culture PSP Sony
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