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 Send to email | Glam Media Buys UK Ad Firm Monetise in General |  By Silicon
el 17-Jun-2008 |
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 Glam Media, the ad network/publishing network focused on women, is acquiring UK marketing firm Monetise. Founded three years ago, Monetise sells ads for UK entertainment sites Flixster, ARTISTDirect and TVGuide.co.uk; its 17 employees will form the core of Glam's UK team.
Terms of the deal were not disclosed, but the unit is expected to bring in $25 to $45 million of UK-based revenue in 2009. CEO Samir Arora told the WSJ Glam will earn $100 million in revenue in 2008, and $250 to $350 million in 2009. Within a year, Arora said, Glam will have ad sales operations in the UK, Germany, France, Japan, India and China.
Back in February, Glam raised a war chest for international expansion: $64.6 million in venture funds and another $20 million in debt financing.
See Also:
Glam Reportedly Turns Down $1.3 Billion Offer, Launches Video Ad Network
Glam Media Cuts Publisher Payments
Glam CEO: Funding Market Getting Tighter
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| Glam Media Buys UK Ad Firm Monetise | | Glam Media, the ad network/publishing network focused on women, is acquiring UK marketing firm Monetise. Founded three years ago, Monetise sells ads for UK entertainment sites Flixster, ARTISTDirect and [..] Read complete article | | Published 17-Jun-2008 by Silicon in General
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| Glam Media Cuts Publisher Payments* | | Now that it has $85 million safe in hand, Glam Media is cutting off a key revenue stream to its publisher partners, TechCrunch's Michael Arrington concludes. To us this feels like a bait-and-switch, and seems to support our suspicion that Glam is [..] Read complete article | | Published 30-Mar-2008 by Silicon in General
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| Heavy.com Names Former Glam Media Exec VP | | Video site for dudes Heavy.com named former Glam exec Richard Rocca as VP of business development. Rocca will be based on the West Coast. Before joining Glam as a senior director, Rocca was vice president for business development at Gorilla Nation and director of sales for Web analytics firm I/PRO.
[..] Read complete article | | Published 07-Apr-2008 by Silicon in General
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| Glam Lays Off 14, Reorgs Sales Team | | We hear that Glam Media, the women-centric publishing network which has been beefing up its staff and expanding throughout the past year, is laying off 14 of its 200 employees -- about 7% of its work force. The cuts are [..] Read complete article | | Published 25-Sep-2008 by Silicon in General
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| Heavy Cutting 25 Staffers | | Web video firm Heavy is laying off 25 people from its staff of 105, or about 20% of its staff, PaidContent reports. Most of the layoffs were tech and ad ops -- no longer needed once Heavy spins off its video ad network Husky Media into a new company.
See Also:Heavy.com Names Former Glam Media Exec VPHeavy.com Adds Some Weight: 6 New HiresHeavy CEO: Dear [..] Read complete article | | Published 05-Jun-2008 by Silicon in General
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