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 Send to email | Google?s Awesome New Web Measurement Tool Doesn?t Measure Itself (GOOG) in General |  By Silicon
el 20-Jun-2008 |
Measuringtape.jpeg: Paste this image in your site, Myspace, Facebook, Ebay copy this code...
 Google's cool new tool, Trends for Websites, sounds pretty great: If anyone is going to build a powerful competitor to Web measurement firms Compete and Quantcast, you'd think it'd be the Mountain View crew.
But there are two things you should know about the tool:
- It doesn't actually gives you Google's raw data -- it uses some search data, some data from Google Analytics, and some data from market research firms, among other sources.
- And there's one site it won't measure: Google's.
(And yes, in case you were wondering, Compete and Quantcast self-report.)
GoogleTrends.jpg: Paste this image in your site, Myspace, Facebook, Ebay copy this code...
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| Revealed! Google's Secret AdPlanner |  Google is about to unveil its AdPlanner at the Advertising Research Foundation conference. We thought you'd appreciate an early look. It's another Web measurement service, and as we reported yesterday, it appears to be a competitor to Nielsen Online, comScore and Quantcast, targeted at media buyers. Details here on Google's AdWords blog.
[..] Read complete article | | Published 24-Jun-2008 by Silicon in General
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