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 Send to email | Google Swallows DoubleClick Performics, Spits Out Google Affiliate Network (GOOG) in VCLKEBAYGOOGAMZN |  By Silicon
el 30-Jun-2008 |
google-affiliate-ad-network.gif: Paste this image in your site, Myspace, Facebook, Ebay copy this code...
 Google has finally launched Google Affiliate Network, its new name for Performics' affiliate ad network, which it acquired with DoubleClick earlier this year.
What is it? An ad network that pays publishers based on leads or sales -- "cost per action" -- not based on clicks or impressions.
Advertisers like this system because they only have to pay up when they make a sale. And publishers like it because of the variety of ad formats, including text-based links that can be included in editorial content. (It's also an easy way for a no-name publisher to get big-name ads on their site.)
"Amazon, watch out," is Erick Schonfeld's first take in TechCrunch's post about the relaunch. We're not sure what he's talking about: Amazon's (AMZN) affiliate program is handled in-house, without help from an outside network, so there's no overlap with Google's (GOOG) program. (Unless he's talking about the fact that Barnes & Noble is a Google customer. In which case, whatever.)
Who should watch out? Rival affiliate networks LinkShare, owned by Japan's Rakuten; and Commission Junction, owned by ValueClick (VCLK) -- who could easily lose their big clients, or attention/ad inventory from publishers. ValueClick is already down: In March, it lost a big account in eBay (EBAY), which took most of its affiliate ad program in-house.
See Also:
eBay Dumps ValueClick For Affiliate Ad Program
AOL Picks Up Affiliate Marketer Buy.At
Amazon MP3's Buzz-Building Plan: Pay Affiliates 4X What Apple Does
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| AdSense Retire their Referrals Program and Launch the Google Affiliate Network | | Today AdSense announced that they are drawing their ‘Referrals’ program to a close and are relaunching a new Google affiliate network. In actual effect the new affiliate network is not ‘new’ - but a rebranded version of DoubleClick’s Performics Affiliate Network which they acquired in March.
This is news that many of us expected - particularly [...] [..] Read complete article | | Published 30-Jun-2008 by Darren Rowse in AdsenseAffiliate Programs
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| Problogger | Blogger | Blog tips to help you blogging
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| Google Affiliate Network Launches New Interface |  Today the recently announced Google Affiliate Network (formerly DoubleClick) launched a new interface to publishers. You can access it at Connect Commerce.
The look and feel of the site is very ‘Googlesque’ and at a first look it all seems fairly straight forward to use.
Ultimately the interface is secondary to performance so we’ll see how it [...] [..] Read complete article | | Published 08-Jul-2008 by Darren Rowse in Affiliate Programs
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| Google sparkar 300 på Doubleclick | | Sökmotorföretaget Google gör nu sin första stora nedskärning. Efter köpet av annonsnätverket Doubleclick ska 300 av 1 500 anställda på Doubleclick bort, uppger väl insatta källor till New York Times. [..] Read complete article | | Published 03-Apr-2008 by Nerdblog in General
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| Report: DoubleClick Layoffs Coming April 1 (GOOG) | | Not a joke, insists Valleywag's Nicholas Carlson: Google (GOOG) will tell newly acquired DoubleClickers which ones are getting laid off on Tuesday, April 1. Hope those internal job applications Google required of its new employees went well.
See Also: Google Makes DoubleClick Employees Apply To Keep Their Jobs
[..] Read complete article | | Published 27-Mar-2008 by Silicon in GOOG
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