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 Send to email | Google Taking On Amazon With App Engine (GOOG, AMZN) in AMZNMSFTGOOG |  By Silicon
el 07-Apr-2008 |
Googappengine.png: Paste this image in your site, Myspace, Facebook, Ebay copy this code...
 Google is launching Google App Engine , a suite of free services for developers which willl compete squarely with offerings Amazon (AMZN) already provides. TechCrunch has a good description, but here's the gist:
- Servers: Amazon's = EC2; Google's = Python
- Database: Amazon's = Simple DB; Google's = BigTable
- Storage: Amazon's = S3; Google's = GFS.
The good: Google's package is completely free, with limitations on storage, bandwidth and processor power. Once it's out of beta, developers will be able to exceed those limitations, but they will be charged for overages.
The bad: Amazon allows people to choose their services a la carte. Google App Engine is all or nothing.
The big picture: This is an interesting direction for Google (GOOG) to take, but it's not disruptive technology. Like Google Docs and Google Spreadsheets, this is aimed directly at an established competitor's' offerings. But unlike those two examples, Google isn't aiming at the heart of of a competitor's business. Office is core to what Microsoft (MSFT) does, but Amazon's services are sidelights designed to take advantage of the company's prodigious resources -- when they work.
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| Google unlocks its data centers | | The clouds open and . . . the face of Google appears. As long anticipated, Google is now allowing outside developers to write applications that will run on its vast network of data centers. The company's App Engine, now in a closed beta, provides a new cloud-based development platform that will compete with, and perhaps complement, the platforms run by Amazon Web Services, Salesforce.com, and othe [..] Read complete article | | Published 08-Apr-2008 by Rough Ty in General
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 | Nerdblog |  Blogger | Provides news about hardware, software, notebooks, laptops, PCs, Mac, PDAs
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| Spammers, Cuil, and the rescue from planet Google | | Out-Googling Google is not an option
Analysis Plenty of digital ink has been needlessly spilt this week over the launch of the suicidally-monikered new search engine Cuil.com. But the only threat to Google is itself and, in a roundabout way, the legion of spammers and “search engine optimisation” (SEO) consultants that buttress its dominance.
TheRegister [..] Read complete article | | Published 31-Jul-2008 by Nerdblog in General
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