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 Send to email | GroupM: Online, Mobile, Gaming To Get 15% Of Global Ad Spending In 2009 in WPP |  By Silicon
el 24-Jun-2008 |
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 WPP's (WPP) media buying agency GroupM predicts that "interactive media" -- loosely defined as online, mobile and gaming -- will gather up 15% of all global advertising in 2009, up from 11% of the global total in 2007. Last year's increase was driven by improved mobile phone handsets, cheap laptops and faster broadband in the U.S. and Western Europe. GroupM simply attributes next year's growth to secular trends -- money is moving away from traditional media and toward digital.
Nothing new there. GroupM's study, which covers 35 countries, points out that interactive advertising has been the principal source of global advertising growth since 2001. GroupM predicts demographics alone will sustain growth for at least another generation as under-25 year-olds carry their Web-use habits into middle-age.
Where will interactive advertising take the biggest share in 2009? GroupM predicts:
UK: 30%
Denmark: 24%
Sweden: 23%
Japan: 17%
U.S.: 16%
China: 10%
See Also:
Another Bank Drops Internet Advertising Forecast, A Bit
Procter & Gamble, et al, Changing The Way They Buy Ads, "Wreaking Havoc" With Big Media
Online Slowdown: It's Here
Murdoch: U.S. Economy "In For A Very Hard Time"
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| IAB: Online Ad Spending Grinding To A Halt | | The IAB and PriceWaterhouse have released their Q3 online ad spending report. It tells us what we already knew: Online ad growth is grinding to a halt:
Display ad spending will likely be down year over year in Q4 (and sharply in 2009 and 2010 as well)
Even when counting search, Q3 spending only grew 11% year over year
If overall online ad spending (search + displa [..] Read complete article | | Published 20-Nov-2008 by Alley In in General
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| Prediction: UK Online Ads Pass TV In 2009 | | Online advertising will surpass TV in one key market in 2009: the UK. This, according to the UK arm of the Internet Advertising Bureau, which estimated the size of the UK advertising market with PricewaterhouseCoopers and the World Advertising Research Center.
How much online vs. TV ad spending is expected in 2009? We don't know from the Reuters coverage, which just gives us the 2007 num [..] Read complete article | | Published 07-Apr-2008 by Silicon in General
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| Let's Be Serious: Online Display Ads Will Fall Sharply In 2009 |  For a year, we've listened to analysts passionately explain how online ad spending will power through any broader economic and advertising weakness. Eyeballs are moving online, this story went (goes), ad dollars will follow. Online advertising is accountable. Online advertising is the future. Blah, blah, blah.
It's time we woke up and faced reality. Online display-ad spending will fall i [..] Read complete article | | Published 20-Oct-2008 by Silicon in General
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| Social Network Spending Estimates Down Globally, Too | | Last week research firm eMarketer dropped its US social network spending projections; now it's taking down its projection for international social net spending as well. The company is projecting that by 2011, advertisers will spend $4.3 billion worldwide on social networks; it had previously guess the number would be $4.7 billion. The company's previous global estimate of $1.9 billion in 2008 s [..] Read complete article | | Published 21-May-2008 by Silicon in General
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 | Kotaku`s The Gamers Guide |  Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Killer: Online Gaming Made Me Crazy [China] | | Just as China declares internet addiction a "mental disorder," 22 year-old Hu Ange from Sichuan Province is now trying to claim insanity after being sentenced to death for poisoning his parents and spending their money on online games. Back in March 2007, Hu's parents gave him 50,000 y [..] Read complete article | | Published 12-Nov-2008 by Brian Ashcraft in China Mmo News PC
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| Omnicom: US Ad Sales Slow, International Still Strong | | The bottom did not fall out of U.S. ad spending in Q1, but overseas spending is still the prime driver behind Omnicom Group's (OMC) Q1 results, which beat Wall Street estimates on revenue and earnings. Global revenue was up 12.5% to $3.2 billion, but that was driven by
international, which rose 18.3% compared to domestic U.S. revenue, up
7.6%. Organic revenue, excluding currency fluctuations an [..] Read complete article | | Published 22-Apr-2008 by Silicon in OMC
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| PC Gaming Barely Attending E3 [E3] | | PC gaming isn't dead. It just not applying for an E3 credential or getting fitted for a booth babe thong. Microsoft decided to showcase PC gaming this week in San Francisco and Intel isn't having an E3 presence because... Kevin Unangst, senior global director of Windows gamin [..] Read complete article | | Published 27-Jun-2008 by StephenTotilo in E3 PC
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| DSi To Hit Europe In Spring 2009 [DSI] | | During the Nintendo Fall Press Conference earlier today, all company president Satoru Iwata could offer on the state of the DSi's global rollout was that it'd leave Japan "sometime" in 2009. Fortunately, Nintendo of Europe are a little more forthcoming, telling GI.biz tha [..] Read complete article | | Published 02-Oct-2008 by Luke Plunkett in DSI Europe News Nintendo
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After downgrading Google yesterday and "to reflect a deeper than expected impact of the global economic slowdown," Jefferies analyst lowered their online advertising revenue estimates for 2008 and 2009 -- "Again!" they managed to che [..] 
