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As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, prediction. Don't get a life just yet. |
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 Send to email | Halo 3 Keeps Winning (Advertising) Awards [Adwatch] in AdvertisingAdwatchAwardsbelieveHalo 3News |  By Mike Fahey
el 09-May-2008 |  Say what you will about Bungie's Halo 3 from a gameplay or plot standpoint, there is one aspect of the game that was excellent from start to finish - the ad campaign. Created by the McCann Worldgroup and T.A.G., the Halo 3 "Believe" ad campaign featured no gameplay footage, instead creating a mood using strong imagery that stirred the audience in a way simply looking at a video game could not. Last night the campaign received best in show at The One Show, an annual worldwide advertising awards show that celebrates great ideas in marketing.
"The 'Believe' campaign catapulted Halo 3 from an ordinary video game into a worldwide cultural phenomenon due to its ability to build an emotional rapport with the audience," said Mary Warlick, CEO of The One Club. "The innovative stream of interactive TV, Web and cinema advertisements was an inspired approach that successfully attracted an audience beyond the typical gamer."
Just last week the campaign walked away with the Grandy, the top honor at the 2008 International Andy Awards. Halo 3 shall truly go down in history as one of the best (advertised) video games of all time.
Halo 3 Believe just keeps on winning. [Adland]
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![Halo 3 Keeps Winning (Advertising) Awards [Adwatch] - Tech Weblogs - WEEKLYBITS.COM Blogger XBOX 360 Gamers Webl](files/kotaku_gamer.jpg) |
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 | Kotaku`s The Gamers Guide |  Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| EA's Simpsons Win Golden Trailer Award [Adwatch] | | With Halo 3's "Believe" ad campaign winning advertising awards left and right, it's time for EA to step up to the award podium, or at least EA's trailer producers, Hammer Creative. They've just been awarded the "Best Video Game Trailer" award at the 9th A [..] Read complete article | | Published 12-May-2008 by Mike Fahey in AdvertisingAdwatchAwardsClipsEaNewsthe simpsons game
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Hate Reading? Listen To The Next Halo Novel [Halo] | | We now learn that the upcoming sixth Halo novel, Halo: The Cole Protocol will also publish simultaneously with an audiobook, so you can explode your head by listening to the Halo story while playing Halo. What a world. As we recently reported, the bo [..] Read complete article | | Published 23-Jun-2008 by Leigh Alexander in Halo Books Cole protocol
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Phil Spencer and Shane Kim Talk Halo [E308] | | Halo, Halo, Halo! What's going on with the movie? What about Halo Wars? What about Peter Jackson? How bout the Halo no show at the big press conference. No real answers from head of Microsoft Game Studios Phil Spencer or newly minte [..] Read complete article | | Published 21-Jul-2008 by Adam Barenblat in E308 Clips Halo Media phil spencer Shane Kim
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Golden Joystick Voting Ends Next Week [Golden Joystick Awards] | | It's your last chance to try desperately to make your voice heard in the 26th Annual Golden Joystick Awards. The world's longest-running video game awards have once again broken their voting record, with nearly 800,000 votes submitted so far. I sincerely doubt they' [..] Read complete article | | Published 20-Oct-2008 by Mike Fahey in golden joystick awards Awards News Prizes Voting
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Today, Halo 3 Got A Bunch Of New Stuff [Halo 3] | | Let's put aside all this Halo MMO talk for a minute. And speculation over the next Halo game. And concentrate on something that actually exists, and actually came out, and that people actually play: Halo 3. Bungie have released the game's second [..] Read complete article | | Published 23-Sep-2008 by Luke Plunkett in Halo 3 Bungie News Xbox 360
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Do E3 Awards Really Matter? [E308] | | On Tuesday we posted the official Best of E3 awards, but do they really make a difference? Do what the critics feel are the best of the best actually translate into higher sales? UBS analyst Ben Schachter seems to think so, compiling t [..] Read complete article | | Published 07-Aug-2008 by Mike Fahey in e308 Analyst Ben Shachter Best of E3 Awards News
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Sexy New Halo War Box Art, Screens [Halo Wars] | | Bungie may be unveiling a new map for Halo 3 at Penny Arcade Expo later this week, but don't forget that's not the only Halo goodness coming our way. Microsoft Games Studios recently unveiled this fancy new Halo Wars box art and three pretty ent [..] Read complete article | | Published 25-Aug-2008 by Brian Crecente in halo wars Halo microsoft game studios Xbox 360
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Wii Advertising Wins Advertising Award [Nintendo] | | What are the odds! One minute, someone pokes fun at Wii advertising (and the Wii itself), the next minute, said advertising goes and wins a prestigious international advertising award. Ad agency Leo Burnett, who were behind Nintendo's "Wii Would Like To Play" campa [..] Read complete article | | Published 05-Jun-2008 by Luke Plunkett in AdvertisingCommercialsNewsWii
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Halo Studio Seeks Next Gen Program Manager [Halo 4] | | We knew that Microsoft was expanding their internal Halo team, but are we sure what platform the next Halo will appear on? A job listing posted back on August 22nd suggests that Microsoft might be aiming for the next generation consoles for the next major Halo release. The [..] Read complete article | | Published 11-Sep-2008 by Mike Fahey in Halo 4 Job listing Microsoft News Next Generation
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| Joystiq | Blogger | Covers video game news from an independent, unbiased perspective
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| Behold: Halo Wars box art |  Filed under: Microsoft Xbox 360, Strategyclick to enlarge
Well, we've got a box (from the same team that doodled the Halo 2 and Halo 3 art, no less). That's a start. Unf [..] Read complete article | | Published 26-Aug-2008 by James Ransom-Wiley in box-artbreakingnewsensemble-studioshalohalo-warsmicrosoft-game-studiosrts
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