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As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, prediction. Don't get a life just yet. |
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 Send to email | How Casual MMOGs Are Making Money [Money Money Money] in |  By Maggie Greene
el 14-Jun-2008 | 
Lightspeed, a venture capital firm, checked out the average revenue per user for some casual, free to play MMOGs (Club Penguin, Habbo Hotel, Runescape, and Second Life), establishing that other that SL - which pulls in a little over $9 a month in ARPU, thanks mostly to virtual land upkeep - these sorts of casual MMOGs pull in around $1.25 ARPU per month. Which, until one considers the user bases of games like Club Penguin, seems like a damn hard way to make some money: Second Life: $9.30/mthly user/mth
Club Penguin: $1.62/mthly user/mth
Habbo: $1.30/mthly user/mth
Runescape: $0.84/mthly user/mth Having spoken to many other MMOGs and virtual worlds on a private basis, this estimate seems to be a good gauge for what a well performing MMOG can aspire to from a free to play business model.
Left out are a number of other popular MMOGs like MapleStory; I'd be curious to see firmer statistics for a wider spread of games, though the comments section does include some speculative numbers for a few other games. Successful MMOGs can see $1-2 in monthly ARPU [Lightspeed via Worlds In Motion]
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 | Kotaku`s The Gamers Guide |  Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Sony Responds To June NPD Sales, Seems Pleased [Corporate Gloating] | | In typical Sony fashion, their NPD response is heavy on combined sales, heavy on percentage increases. You don't need to know exact figures, you need to know how much money they're making, and how much more money it is compared to this time last year! And for Sony, that news is all good, with [..] Read complete article | | Published 17-Jul-2008 by Luke Plunkett in corporate gloating News Npd Npd Group Sony
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| 5 Lessons on Making Money with Affiliate Programs |  In the last 24 hours I’ve been interviewed 3 times and on each occassion I was questioned about affiliate marketing and how to make money from it.
Here are 5 lessons that I found myself touching on in each interview.
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1. Relevancy between Audience, Product and Content
One key to high conversion when promoting affiliate products [...] [..] Read complete article | | Published 03-Sep-2008 by Darren Rowse in Affiliate Programs
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