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 Send to email | How To Make Location-Based Ads Work Now: Ignore GPS in General |  By Silicon
el 11-Jun-2008 |
iphone-your-ad-here.jpg: Paste this image in your site, Myspace, Facebook, Ebay copy this code...
 Location-based mobile ads -- ones that are supposed to be to your cellphone based on where you're standing -- have been hyped for years, but haven't taken off. Why not? One hurdle: Most phones don't yet have GPS, so it's hard to get a good idea of where you're browsing from.
That is, unless your Web site is based on the idea that people are telling you where they are. Which is how mapping/directions site HopStop works: You tell it where you are and where you want to go, it tells you the best way to get there, via public transportation. So now HopStop and mobile ad firm Ringleader Digital have a new deal: Instead of relying on GPS to tell Ringleader where mobile Web users are standing, it'll just tap into the address that HopStop users are searching for.
That's a low-tech solution to a high-tech problem. And while it won't work for everyone, we like it: Accurate enough, and unlike GPS, it works on every phone. And, by the way, immediately applicable for folks using, say, Google Maps, too.
See Also:
CBS's Science Fair Project: Location-Based Mobile Ads
Microsoft To Sell More Mobile Ads, Try To Not Piss People Off
Tactics, Not Technology, The Key To Mobile Ads
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 | Nerdblog |  Blogger | Provides news about hardware, software, notebooks, laptops, PCs, Mac, PDAs
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| Get Google Gears and now you can get Geolocation |  Google has launched its new Gears Geolocation API for mobile and desktop browsers. Websites using this API can provide targeted information based upon your current location. The API determines your location using GPS or cell phone triangulation for cell phones and the IP address for desktop browsers. If you are in the UK, you can [...]
[..] Read complete article | | Published 24-Aug-2008 by Kelly Hodgkins in NewsServicesWindows MobileGeolocationgoogleGoogle GearsIPMobile Internetmobile web
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| Geoblogging - How to Geotag Your Blog |  The following post on geotagging blogs is by Rob O’Daniel from 2Dolphins.
Remember the old adage, “The three most important things in real estate are location, location, and location?” Soon enough, that saying may even hold true in the virtual landscape of the Internet.
Geotagging, or the process of adding geographic information (latitude, longitude, & other positional [...] [..] Read complete article | | Published 14-Apr-2008 by Darren Rowse in Miscellaneous Blog Tips
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| Nerdblog | Blogger | Provides news about hardware, software, notebooks, laptops, PCs, Mac, PDAs
Nerdblog.Net |
| Open House, Open Hack @ The Hacktory |  FarMcKon writes in about - Open House @ The Hacktory
This is the chance for anyone at all to come to our Lair (workspace) at our top secret location (1524 Brandywine Street Philadelphia) and work on top secret projects. Well, whatever project you or other people bring along to share! Drop by work on some projects [...] [..] Read complete article | | Published 08-Jun-2008 by Nerdblog in General
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| Nerdblog | Blogger | Provides news about hardware, software, notebooks, laptops, PCs, Mac, PDAs
Nerdblog.Net |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
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