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 Send to email | Hulu Targeting TV Sets, Mobile Devices (GE, NWS) in GENWSAAPL |  By Silicon
el 20-May-2008 |
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 Hulu, the online video joint venture between NBC U (GE) and News Corp. (NWS), is working on ways to offer the service on standard TV sets and mobile devices,
NBC U digital chief George Kliavkoff (SA 100 #24), speaking at the Streaming Media East conference, said that now that Hulu has a critical mass of content, it is shifting its focus toward distribution beyond the the personal computer. "They have fully embraced the ubiquitious distribution that we handed them when they started," Kliavkoff said.
Details? Nope. And there are some hurdles. Apple's (AAPL) iPhone, for example, does not support Flash, the technology that powers Hulu. Kliavkoff noted that NBC's work-around for that is to build a iPhone-specific video site using Apple's Quicktime. (Here's hoping they figure something else out: The video looks awful.)
Kliavkoff also said Hulu was also experimenting with alternative ad models, such as offering consumers the option of watching three 15-second ad spots during a video, or a single movie trailer before the show starts. "Studios pay a premium for that," he said.
See Also:
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Hulu Household: Why I Got Rid Of Cable
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 | Nerdblog |  Blogger | Provides news about hardware, software, notebooks, laptops, PCs, Mac, PDAs
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| Hulu Nails Sarah Palin on Saturday Night Live (SNL) | | As we noted a few weeks ago, Hulu and NBC finally get it (at least until NBC undermines Hulu once again by launching a dedicated SNL site) . When we woke up and wanted to see how Sarah Palin did on SNL last night, we took a chance and dropped by Hulu first. And there it was!
[..] Read complete article | | Published 19-Oct-2008 by Silicon in General
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| Hitwise: Hulu Is Big With Boomers | | Hulu reaches young people who don't necessarily watch TV, right? Well, kinda right. If Hitwise numbers are to be believed, the over-55 crowd is a bigger factor than previously thought.
The company says 47% of visitors to Hulu a [..] Read complete article | | Published 31-Mar-2008 by Silicon in General
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| Hulu Agrees, Sharing is Caring |  It has been a few weeks since Hulu became available to the general public and so far the internet video service has been met with open arms. Often times when a service leaves private beta and sees a huge amount of popularity, development can become stagnant for a while. Hulu however, appears to be the [...] [..] Read complete article | | Published 12-Apr-2008 by Zach Epstein in TVNetworkingServices
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| Hulu Profitable? Please | | The analyst who predicted that Hulu will have more revenue than YouTube next year is making more headlines, this time over at AllThingsD. ATD writer Peter Kafka spoke with the analyst, Arash Amel, and says Arash thinks that Hulu is already pr [..] Read complete article | | Published 17-Nov-2008 by Alley In in General
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| Hulu Traffic: Strong Start, Quick Drop |  Traffic to Hulu shot up the week of its public debut on March 12, but dropped off during the following week, according to Hitwise. That's not too surprising given curiosity around the launch. But it is a sign that Hulu's growth curve [..] Read complete article | | Published 01-Apr-2008 by Silicon in General
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| T-Mobile triples the amount of G1 handsets it originally anticipated selling | | If anyone had doubts about how well the T-Mobile G1 would sell, a T-Mobile spokesperson stated yesterday that it has tripled its pre-order stock to keep up with the demand. Hence getting pre-orders back in business for the demanding consumers. T-Mobile is planning on selling half a million G1/Android devices by year’s end and it [...] [..] Read complete article | | Published 04-Oct-2008 by Marc Flores in AndroidGSMHSDPAHTCHandsetsNewsPress ReleaseT-Mobile3GG1googlepre-orderPreorder
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