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| Address URL | http://www.alleyinsider.com/ Registered: 22-Mar-2008 |
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 Send to email | IPG Acquires Stake In Online Marketing Firm Huge in IPG |  By Silicon
el 30-Jul-2008 |
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 Interpublic Group (IPG) took an undisclosed stake in Huge, an online marketing firm that creates Web sites for clients like Ikea, JetBlue, Nutrisystem, Scholastic and Warner Music Group. Terms of the deal, and the size of the stake, were not disclosed. Huge has 130 employees in New York, Los Angeles, Atlanta and London.
Global ad agencies like Interpublic have been eager to follow the advertising dollars flowing away traditional media and into marketing services. So far, the strategy has worked and they've managed to weather the U.S.-led advertising downturn better than their ad-supported peers in media.
See Also:
What Ad Recession? Ad Giant Interpublic (IPG) Beats Estimates, Keeps Guidance
Omnicom's Wren: Bad Economy Means Time For Deals
Viacom: Ad Market So Bad We're Not Making Predictions Anymore
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 | The Learned Man |  Blogger | Covering research, news, and trends in instructional technology and e-Learning. Connecting the Indian e-Learning industry to the rest of the training and development world.
The Learned Man! |
| Educomp Acquires Savvica |  The acquisition of Savvica will add online community building capabilities to Educomp's content offerings. Educomp Solutions, the online, interactive and multimedia education content and solutions provider announced on Wednesday that it had acquired a 70.05 per cent stake in Canadian... [..] Read complete article | | Published 15-Mar-2008 by The Lear in General
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| The Learned Man | Blogger | Covering research, news, and trends in instructional technology and e-Learning. Connecting the Indian e-Learning industry to the rest of the training and development world.
The Learned Man! |
| Search Ad Firm Clickable Makes Executive Hires | | New York-based search marketing firm Clickable made a number of hires from Google, Microsoft, Leapfrog Online, and Boeing. The company, which makes software to manage search ad campaigns, raised a $6 million Series A funding round from Union Square Ventures and Pequot Ventures in December. The new hires include:
Jonathan Betz, former engineering manager at Google (GOOG), joins as s [..] Read complete article | | Published 17-Jun-2008 by Silicon in BAGOOGMSFT
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Rumor: $199 Xbox with Motion Controller on the Way [Rumor] | | Xbox 360 Fanboy, citing "a tip from a source close to Microsoft's marketing department," says the price cut to $199 for the Arcade system is meant to position that bundle against the Wii. So it'll get a huge family-friendly marketing push and title support. And in the fall, [..] Read complete article | | Published 24-Aug-2008 by Owen Good in Rumor Microsoft Motion controller Newton Wii Xbox 360
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| Third Screen Media Founder Joins Cellufun's Advisory Board | | NY-based mobile gaming firm Cellufun has added Third Screen Media founder Tom Burgess to its advisory board. Burgess is currently Entrepreneur-in-Residence at Battery Ventures. AOL (TWX) bought Third Screen Media, a mobile ad firm, last year for an estimated $80 million.
Cellufun also hired Keith Katz as VP of marketing. Katz was formerly head of North American marketing for mobile gamin [..] Read complete article | | Published 02-Jul-2008 by Silicon in TWX
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| Apple Acquires Chip Maker PA Semi |  It looks like Apple has its eye on an internal overhaul for the iPhone and maybe even some additional portables. Late yesterday, Apple let the cat out of the bag with regards to its acquisition of microprocessor design firm PA Semi. The deal; a cool $278 million in cash. Apple is being rather tight-lipped as [...] [..] Read complete article | | Published 23-Apr-2008 by Zach Epstein in AppleNews
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| Glam Media Buys UK Ad Firm Monetise | | Glam Media, the ad network/publishing network focused on women, is acquiring UK marketing firm Monetise. Founded three years ago, Monetise sells ads for UK entertainment sites Flixster, ARTISTDirect and [..] Read complete article | | Published 17-Jun-2008 by Silicon in General
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
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New York-based PR/SEO firm Connors Communications, which has been offering a free version of its HitTail search engine marketing tool for two years, has news for its users: Hurry up, or [..] 
