J.C. Penney Thanks YouTube, Ad Agency For Massive Free Ad Campaign in General
By Silicon el 24-Jun-2008
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When do you complain about a huge, free advertising campaign that's guaranteed to boost your brand's profile? When you're J.C. Penney.
The retailer is reportedly aghast about a clever clip, most likely created by Saatchi & Saatchi, the retailer's ad agency, which is about to become YouTube's most popular clip.You see, it suggests that teenagers may have sex -- and that J.C. Penney endorses the idea.
Obviously, nothing could be further from the truth, but J.C. Penney is still worried that someone might get the wrong idea. WSJ:
Mike Boylson, chief marketing officer for the Plano, Texas, retailer, said he was "terribly disappointed" when he first saw the video Monday, after another Penney official noticed it on blogs that described the video as a Penney ad.
Mr. Boylson said he still was questioning Saatchi late Monday to find out how the video got made and has instructed Saatchi to take any action it can to have the ad removed from the Internet. "It's obviously inappropriate and nothing we would ever condone," he said. "We're very disappointed that our logo and brand position were used in that way."
We won't pretend to understand why Penney's ad agency would go through the trouble of making a fake ad for its client. But we do understand that the notion of having the ad "removed from the Internet" is less likely than a nationwide teen abstinence campaign. As of this morning, the ad only appears to exist on YouTube in 3 incarnations, which have generated a few thousand streams so far. But it's a slow news day, and this is the definition of a viral video. Prepare to see this one over and over again for the next news cycle or two.
When do you complain about a huge, free advertising campaign that's guaranteed to boost your brand's profile? When you're J.C. Penney.
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When do you complain about a huge, free advertising campaign that's guaranteed to boost your brand's profile? When you're J.C. Penney.
The retailer is reportedly aghast about a clever [..] Read complete article
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When do you complain about a huge, free advertising campaign that's guaranteed to boost your brand's profile? When you're J.C. Penney.
+ fotos
Saatchi & Saatchi, J.C. Penney's ad agency, has apologized for the teen sex J.C. Penney ad, even though the company says it didn't make it, really. That part's predictable. The confusing par [..] 
We're still waiting to see if Saatchi & Saatchi is able to make the not-that-scandalous fake J.C. Penney ad disappear from the Internet (it hasn't so far).
In the me [..] 
If elections were held on YouTube, Barack Obama would win hands-down -- so far. But the McCain campaign is making inroads on the Web, aided by some good old-fashioned attack ad. [..] 
YouTube (GOOG) added some new details Wednesday night on its plan to make indie film and other long-form video part of the menu. Namely, a dedicated area within YouTube called "The Screening R [..] 
YouTube has added demographic info to Insight, its free stats tool for video uploaders. What does it do? Not much: Tells you age ranges and gender of people who viewed your video within a se [..] 
