 |
User: Login | 
Covers video game news from an independent, unbiased perspective
Joystiq |
| Address URL | http://www.joystiq.com Registered: 22-Mar-2008 |
| Ads: |
|
 Send to email | Kevin Butler commercial cloned in New Zealand in Deutschkevin-butlernew-zealandplaystationps3TV3 |  By Alexander Sliwinski
el 20-Jul-2010 |
Foto 0 en Kevin Butler commercial cloned in New Zealand: Paste this image in your site, Myspace, Facebook, Ebay copy this code...
Whether you call it an homage or a rip-off, an ad produced by New Zealand's TV3 bears a striking similarity to one of Sony's US PlayStation 3 ads starring faux executive Kevin Butler. As noted by Buttonmasher, the two commercials include nearly the same dialogue, setting, reaction shots and ... well, everything except the same actors.
When ad agency Deutsch won the $150 million Sony account back in 2007, it had an uphill battle to change Sony's image following its, err, avant-garde advertisements under TBWA. The new agency succeeded with Butler, who has gone on to become a sensation -- and that's where this copy gets unique.
"It's rare to see a carbon copy of a U.S. commercial or campaign created by smaller players overseas," explains Tim Nudd, editor of AdFreak.com. "I think there's a healthy fear of getting caught and sued by the big guys. More common is the reverse -- a big U.S. marketer/agency ripping off unknown work from smaller players."
Potential examples of the reverse situation include companies like Apple, 3M and, funny enough, Sony itself with its Japanese "Gameface" ad. See for yourself how similar the two ads are, right after the break.Continue reading Kevin Butler commercial cloned in New Zealand  Kevin Butler commercial cloned in New Zealand originally appeared on Joystiq on Tue, 20 Jul 2010 12:30:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments
Read 19 times
|
|
 |
 | Joystiq |  Blogger | Covers video game news from an independent, unbiased perspective
Joystiq Joystiq |
| Kevin Butler commercial cloned in New Zealand | |
Whether you call it an homage or a rip-off, an ad produced by New Zealand's TV3 bears a striking similarity to one of Sony's US PlayStation 3 ads starring faux executive Kevin Butler. As noted by Buttonmasher, the two commercials i [..] Read complete article | | Published 20-Jul-2010 by Alexander Sliwinski in Deutschkevin-butlernew-zealandplaystationps3TV3
Read 19 times. More hits in   |
|
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Joystiq | Blogger | Covers video game news from an independent, unbiased perspective
Joystiq Joystiq |
| Take a swing at this new Kevin Butler commercial | 
"She's a bad mamma jamma" could take on a whole new meaning for the cast of the latest Kevin Butler PlayStation Move advertisement. Woods' game looks like it might lead this household to domestic violence! How many homes mus [..] Read complete article | | Published 13-Oct-2010 by Ben Gilbert in advertisementkevin-butlerplaystationplaystation-moveps3Tiger-Woods-PGA-Tour-11
Read 16 times. More hits in |
|
| Joystiq | Blogger | Covers video game news from an independent, unbiased perspective
Joystiq Joystiq |
| Joystiq | Blogger | Covers video game news from an independent, unbiased perspective
Joystiq Joystiq |
| New Activision Publishing CEO is Kevin Butler's dad | 
Did you know that in addition to being the new CEO of Activision Publishing, Eric Hirshberg is also responsible for giving birth to fake Sony pitchman Kevin Butler? It's true, the towheaded adman sprung fully formed from Hirshberg's loins whi [..] Read complete article | | Published 14-Jul-2010 by Justin McElroy in activisionadvertisingdeutsch-laEric-Hirshbergkevin-butlermarketingsony
Read 0 times. More hits in |
|
| Joystiq | Blogger | Covers video game news from an independent, unbiased perspective
Joystiq Joystiq |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
|
Warning We are not responsible of information posted from external feeds. Use this website at your own risk.
Notice: We will not be liable for any direct or indirect loss or damage arising under this disclaimer or in connection with our website, whether arising in tort, contract, or otherwise.
|
|
| |
Hello, Guest
Online: 216 visitors
+ fotos![Click here to read Review: World Of Warcraft: Cataclysm Shatters Expectations - Review: World Of Warcraft: Cataclysm Shatters Expectations [Video]](http://cache-03.gawkerassets.com/assets/images/9/2010/12/160x120_cataclysmrevtop.jpg)
![Click here to read Kane & Lynch Gets A Triple Dose Of Dog Days DLC - Kane & Lynch Gets A Triple Dose Of Dog Days DLC [Dlc]](http://cache-02.gawkerassets.com/assets/images/9/2010/09/160x120_dd.jpg)
![Click here to read Kevin Butler Responds To New Zealand Copycats - Kevin Butler Responds To New Zealand Copycats [New Zealand]](http://cache-02.gawkerassets.com/assets/images/9/2010/07/160x120_butler.jpg)
[..] ![Click here to read Kevin Butler Gets a Gift Basket of Sorry from New Zealand - Kevin Butler Gets a Gift Basket of Sorry from New Zealand [PS3]](http://cache-02.gawkerassets.com/assets/images/9/2010/08/160x120_139488863.jpg)
[..] 
Finally, the reason for Gran Turismo 5's hundred-year delay has been revealed -- and we'd just assumed it was due to the obstinate perfectionism of Kazunori Yamauchi. As it turns out, it was actually due to the obstinate [..] 
[..] 
[..] ![Click here to read Kevin Butler, VP Of Gamer Inspiration - Kevin Butler, VP Of Gamer Inspiration [E3]](http://cache-04.gawkerassets.com/assets/images/9/2010/06/160x120_mgzbjlpsohc.jpg)
[..] ![Click here to read Kevin Butler Thanks You for Not Rage Quitting - Kevin Butler Thanks You for Not Rage Quitting [Video]](http://cache.kotaku.com/assets/images/9/2011/11/small_e286847eb6876e7d4c87d5f5c3d0960d.jpg)
[..] 
