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 Send to email | Kindle Fire pre-orders reach 95,000 units on day one, market research firm says in TabletsamazoneDataSourceKindle Firepre-ordersSalesShipments |  By Zach Epstein
el 03-Oct-2011 |
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Amazon reportedly sold 95,000 Kindle Fire tablets during the device’s first day of pre-sales availability alone. According to estimates from market research and intelligence firm eDataSource, pre-order sales of Amazon’s upcoming premier tablet may be on an astounding pace. To put the company’s estimated day-one sales in perspective, RIM sold just 200,000 BlackBerry PlayBook tablets into sales channels during the entirety of its second fiscal quarter. How did eDataSource arrive at the 95,000 figure? ”eDataSource’s panel of 800,000 inboxes allows us to gain insight into eCommerce sales” eDataSource CEO Carter Nicholas said. “Within hours we can get a read on hot product launches based on sales from leading eCommerce websites.” The company’s system then scours inboxes for purchase receipts and that data is used to estimate daily orders. As far as accuracy, the eDataSource notes that its first-day sales estimate for iPad in 2010 was 350,000 units; Apple would later announced that it sold “over 300,000 iPads” on the tablet’s first day of availability. EDataSource’s full press release follows below.
Kindle Fire Sales Reach an Estimated 95,000 Units During First Day of Sales According to Estimates Provided by eDataSource
eDataSource, a leading provider of online competitive intelligence, estimates that sales of Amazon’s new Kindle Fire reached 95,000 units during the first day that the device was made available through Amazon’s website.
“eDataSource’s panel of 800,000 inboxes allows us to gain insight into eCommerce sales” said Carter Nicholas, CEO of eDataSource. “Within hours we can get a read on hot product launches based on sales from leading eCommerce websites.”
By analyzing purchase receipts received by email, eDataSource is able to estimate the daily orders places at major ecommerce sites as well as what products are being purchased. eDataSource can then report on eCommerce trends at large or specific product sales.
The launch of the Kindle Fire, priced at $199, was announced on September 28 by Amazon and made available for pre-order immediately on the Amazon website. Shipments will take place starting in November. Simultaneous with the launch of the Fire, Amazon announced three other new Kindles, with prices of $79 for the new Kindle, $99 for the new Kindle Touch, and $149 for the Kindle Touch 3G.
Despite the higher price point, the Kindle Fire outstripped sales of the other three new Kindle units combined, according to eDataSource’s estimate. eDataSource estimates that sales of the other new Kindle units totaled approximately 25,000 units during the same period.
Lastly, recognizing that the folks who provide accessories often rake in the profits when fancy new devices are sold, eDataSource notes that 27% of Kindles were sold with some kind of accessory, and Marware protective covers were by far the most popular accessory for the Kindle Fire.
In April 2010, eDataSource estimated the number of iPad purchases to be 350,000 on the first day that product came to market. This compared to the 300,000 Apple subsequently reported for first day sales.
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| Kindle Fire pre-orders reach 95,000 units on day one, market research firm says | | Amazon reportedly sold 95,000 Kindle Fire tablets during the device’s first day of pre-sales availability alone. According to estimates from market research and intelligence firm eDataSource, pre-order sales of Amazon’s upcoming premier tablet may be on an astounding pace. To put the company’s estimated day-one sales in perspective, RIM sold just 200,000 BlackBerry PlayBook table [..] Read complete article | | Published 03-Oct-2011 by Zach Epstein in TabletsamazoneDataSourceKindle Firepre-ordersSalesShipments
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| Kindle Fire ?defined and dominated? low-end tablet market with 6 million units sold |  When it comes to tablets there is no denying the iPad’s dominance, selling more than 15 million units last quarter alone. Not everyone can afford nor do they want a high-end device, however, and that is where Amazon’s Kindle Fire comes into play. Stifel Nicolaus analyst Jordan Rohan said on Monday that fourth-quarter Kindle Fire shipments likely reached 6 million units, placing the tab [..] Read complete article | | Published 30-Jan-2012 by Dan Graziano in TabletsamazonAndroidAppleiPadKindle Firetablet
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| Nokia N8 has sold 3.5 to 4 million units according to research firm | | Finnish equity research firm Inderes said Wednesday that Nokia is estimated to have shipped between 3.5 million and 4 million N8 smartphones to date. The Nokia N8, which launched late in the third quarter of 2010, was the first Nokia smartphone to feature the Symbian^3 operating system ? which has since been renamed simply to “Symbian.” Ahead of the N8 launch, Nokia stated that it had [..] Read complete article | | Published 29-Dec-2010 by Zach Epstein in MobileRetailN8N8 salesNokiaNokia N8SalesShipmentsSymbian
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| Amazon ups Kindle Fire orders on strong demand | | Amazon has reportedly increased Kindle Fire orders with its manufacturing partners following stronger than expected demand for its premier tablet. DigiTimes reports that more than 5 million units are now on order in 2011 as pre-orders for the $199 tablet remain strong; the online retailer took nearly 100,000 pre-orders on the first day of pre-sales availability alone. Amazon had already increased [..] Read complete article | | Published 10-Nov-2011 by Zach Epstein in RumorsTabletsamazondemandKindle Firemanufacturingpre-ordersSalesShipments
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| Kindle Fire market share tumbles in Q1 as new iPad launches | | Amazon’s Kindle Fire debuted and found rapid success, recording an explosive first quarter and capturing a 14% share of the overall tablet market. The latest numbers from comScore indicate the Kindle Fire had almost doubled its share of the U.S. Android tablet market over the past two months to 54.4%. According to market research firm IDC, however, Amazon’s market share tumbled from 16 [..] Read complete article | | Published 03-May-2012 by Dan Graziano in TabletsamazonAndroidAppleBarnes & NobleIDCiPadKindle FirelenovomobileSamsung
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| Kindle Fire ignites Android tablet market, overtakes Google in U.S. |  Amazon’s Kindle Fire has seen rapid adoption among tablet buyers since its release last November. The device had an explosive debut quarter, giving it a 14% share of the tablet market. According to the latest numbers from comScore, the Kindle Fire has almost doubled its share of the U.S. Android tablet market over the past two months from 29.4% in December to 54.4% in February. In other word [..] Read complete article | | Published 27-Apr-2012 by Dan Graziano in TabletsamazonAndroidAsusgoogleKindle Firemarket shareMotorola XOOMSamsung Galaxy TabTransformer
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| IDC: Amazon Kindle Fire may ?radically redraw the media tablet market? |  When Amazon’s Kindle Fire tablet begins shipping to end users on November 15th, it will have the potential to “radically redraw the media tablet market” according to market research and intelligence firm IDC. Unveiled on Wednesday, the Kindle Fire is a portable and flexible 7-inch tablet that will provide users easy access to a wide array of Amazon services. It is also one of the [..] Read complete article | | Published 29-Sep-2011 by Zach Epstein in TabletsamazonIDCKindle Firekindlefire
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| IDC: Amazon Kindle Fire may ?radically redraw the media tablet market? | | When Amazon’s Kindle Fire tablet begins shipping to end users on November 15th, it will have the potential to “radically redraw the media tablet market” according to market research and intelligence firm IDC. Unveiled on Wednesday, the Kindle Fire is a portable and flexible 7-inch tablet that will provide users easy access to a wide array of Amazon services. It is also one of the [..] Read complete article | | Published 29-Sep-2011 by Zach Epstein in TabletsamazonIDCKindle Firekindlefire
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| Explosive debut quarter brings Kindle Fire 14% share of tablet market | | Amazon’s Kindle Fire exploded onto the scene last November, quickly becoming one of the hottest gadget gifts for the holidays and maintaining its position atop Amazon’s best-sellers list for several months. According to a new report issued by market research firm IHS iSuppli, the Kindle Fire managed to secure 14% of the tablet market last quarter despite only being available for just o [..] Read complete article | | Published 16-Feb-2012 by Zach Epstein in BusinessTabletsamazonAppleiPadiPad 2Kindle Firemarket shareSalesShipments
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| Amazon unveils $200 Kindle Fire tablet; $99 Kindle touch eReader, $79 Kindle |  During a press event in New York City on Wednesday, Amazon took the wraps off of its $200 Kindle Fire tablet. The Kindle Fire is equipped with a 7-inch display and will have access to all of Amazon’s services including AmazonMP3, Amazon Prime, Amazon Kindle, Amazon Instant Video and the Amazon AppStore. The tablet is powered by a dual-core processor and weighs 14.6 ounces. Customers can pre- [..] Read complete article | | Published 28-Sep-2011 by Todd Haselton in
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