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 Send to email | Lehman: Another Kind-Of Bullish YouTube Revenue Estimate in GOOG |  By Silicon
el 24-Jun-2008 |
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 Another day, another in a string of increasingly-bullish YouTube revenue estimates. Now it's Lehman Bros. turn: analyst Douglas Anmuth pegs YouTube's 2008 revenue at "less than $200 million." It was a backhanded compliment, couched in the not-new observation that YouTube won't be "a signficant contributor of revenue in the near-term" to Google (GOOG). But this is still double the $90 to $100 million that many analysts throught YouTube would be making in 2008 earlier this year.
Over the last several weeks, estimates on YouTube revenue have floated upwards: Forbes predicted $200 million in 2008 (and $350 million in 2009) in May, only to be trumped last week by Citi's Mark Mahaney, who said YouTube could generate $500 million in net revenue in 2009. Mahaney based his premise on display ads around the video, but Anmuth thinks YouTube is making progress with its in-video overlay ads, which are selling for a $20 CPM, and YouTube's recent decision to allow producers to sell their own ads.
See Also:
Eric Schmidt: Google Has Secret Plan To Mint Money With YouTube
YouTube: Not Such A Money Pit After All?
Revealed: YouTube's Self-Serve Ad Deal Terms. Got 670,000 Views?
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| LEHMAN DEATH THROES | |
* Feisty Lehman bankers already insulting potential savior Bank of America* Feds: We chat with Lehman CEO every hour or so* Lehman coffee vendors refuse to serve reporters at death-scene* Dick Fuld's secre [..] Read complete article | | Published 12-Sep-2008 by Silicon in General
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| YouTube to sell games and music in an effort to boost revenue |  As if Google-owned YouTube wasn’t making enough money in ad revenue, they’ve decided to start peddling music and games for a little monetary boost. For now, it’s an experimental project and they’ll be attempting to sell music, videos, TV shows… wait, iTunes, anyone? Actually, it seems YouTube will be partner with iTunes and Amazon so [...] [..] Read complete article | | Published 08-Oct-2008 by Marc Flores in FeaturesGeneralNewsOpinionsRetailServicesAdsAdvertisingamazongoogleitunesmusic storevideosyoutube
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