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Send to email | Liberty Abandons Internet Movie Service Vongo in NFLXLBTYAAAPL | By Silicon el 27-May-2008 |
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Liberty Media's (LBTYA) Starz Entertainment is putting its Internet movie service, Vongo, out to pasture. That's what the NY Times' Saul Hansel correctly deduced after Starz announced today it had cut a deal with Verizon for a new, cheaper broadband movie service, Starz Play.
Starz will continue to offer Vongo, for now, but won't promote it. Instead it will push its Starz Play service through cable and satellite TV operators in hopes they will bundle the service with the Starz movie channel. Verizon agreed to carry Starz Play on its FiOS TV service and over broadband where it doesn't yet offer TV, for $5.99 a month.
Starz spokesman Tom Southwick explained Liberty doesn't want to spend the money to market Vongo as a standalone service, and would rather distribute through companies already carrying the Starz movie channel. What he didn't say: Vongo just wasn't that competitive with other movie services with a wide catalog of films, like Apple's (AAPL) iTunes and Netflix (NFLX).
Founded in 2006, Vongo offered an all-you-can eat movie download service for $9.99 a month, but it some major strikes against it: first, you had to watch movies on your computer, and second, its catalog of new films was limited to the studios with which Starz had deals (Disney and Sony), making the service more limited than Apple or Netflix.
What do you get for $5.99 a month? Access to Starz films but not pay-per-view titles on the Vongo service, as well as a live streamed version of the Starz movie channel.
Earlier: Starz Studio Deals Help Vongo, A Little

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| Report: Blockbuster (BBI) Wants Into The Box Business, Too | | Blockbuster is set to announce its own set-top box for delivering movies from the PC to the TV, according to the Hollywood Reporter. The initiative, expected to be announced later this month, would put Blockbuster (BBI) in competition with a bevy of other struggling products: Apple's Apple TV (APPL), Vudu, Liberty Media's (LBTYA) Vongo, and, to some extent, TiVo (TIVO).
Blockbuster's chi [..] Read complete article |  | Published 10-Apr-2008 by Silicon in APPLLBTYABBITIVO Read 8 times. More hits in  |
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| Liberty City vs New York City (In Photos) [Gta Iv] | | Liberty City is New York City. Pretty much. You already know that. Times Square, the Statue of Liberty, the Brooklyn Bridge, you've no doubt seen them all in the game by now. But just how deep does the real-wor [..] Read complete article |  | Published 13-May-2008 by Luke Plunkett in Culturegrand theft auto IVGta IvLiberty CityNew York CityNYC Read 9 times. More hits in ![Images about Liberty City vs New York City (In Photos) [Gta Iv]](./images/photo.gif) |
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 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
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