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 Send to email | Location-Based Mobile Social Networking: A $3.3 Billion Market In 5 Years? in General |  By Silicon
el 01-Aug-2008 |
loopt-screenshot.jpg: Paste this image in your site, Myspace, Facebook, Ebay copy this code...
 Location-based mobile social networking is just getting started in the U.S., and there's a lot of hype surrounding it. But will that hype turn into dollars?
Research firm ABI Research predicts the nascent industry will turn into a $3.3 billion market worldwide by 2013. Where will that money come from? Location-based mobile advertising "holds a lot of promise," notes ABI analyst Dominique Bonte, in a statement. But "the current reality" suggests licensing and subscription revenue-sharing -- like Loopt's recent deal with Verizon Wireless -- the most likely near-term revenue streams.
It's hard to put much weight in pie-in-the-sky predictions like this: It's one thing to take an existing market and plot out a growth chart. Bit right now the industry is a goose egg, give or take a couple million. We'd hold off before predicting a huge boom.
More interesting to us: Whether today's location-based mobile social networks -- like Loopt, Whrrl, etc. -- will be able to outlast more established social networks like Facebook, MySpace, Twitter, and maybe LinkedIn, once location becomes a feature on those platforms.
When you already have several hundred friends on a social network, it's a lot easier to add a feature like location than it is to add several hundred friends on a network whose main attraction is location.
See Also:
Nokia Picks Up Social Networking Service Plazes
Sense Networks: Making Coin Out of Location Data and "Reality Mining"
How To Make Location-Based Ads Work Now: Ignore GPS
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| Verizon Wireless consolidates social networking sites with SocialLife |  If you’re so social (or lonely, for that matter) that you are registered on several social networking sites, Verizon has the app for you: SocialLife. The name is almost an oxymoron, really. Anyway, we digress… SocialLife is like the Trillian or Adium of social networking apps where several of your favorite, or less popular sites [...] [..] Read complete article | | Published 26-Sep-2008 by Marc Flores in ServicesVerizonLiveJournalmyspacesocial networkingSocialLifeVZW
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| Social networking goes to war | | Call it Gruntbook. As part of its long-term effort to pioneer "network-centric warfare," the US military has rolled out a social networking system for soldiers in Iraq. Called the Tactical Ground Reporting System, or TIGR, the system was developed by DARPA, the same Defense Department agency that spearheaded the creation of the internet forty years ago. As described by David Talbot in an article i [..] Read complete article | | Published 25-Feb-2008 by Rough Ty in General
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| Strands mobile comes to Nokia, BGR has invites | | It looks like Strands on the go isn’t just for iPhones anymore. We’ve covered the Strands team’s work before - you know, the guys behind MyStrands Social Player and a variety of recommendation-based services. Strands has not-so-secretly been working on a social networking showcase of its recommendation technology for a while now and not too [...] [..] Read complete article | | Published 20-Nov-2008 by Zach Epstein in NokiaServicesSymbianEseriesmobileNseriessocial networksStrandsweb
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| Motorola to develop an Android-based social networking smartphone |  It looks like Motorola has some tricks up its sleeve and may be introducing an Android phone with a twist. No plain Jane Android phone for Motorola and its 350 person strong development team - instead it may be crafting an Android-powered handset with a strong focus on social networking. Yup, that’s right. Our favorite [...] [..] Read complete article | | Published 14-Oct-2008 by Kelly Hodgkins in AndroidHandsetsMotorolaRumorssocial networking
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| Social Network Spending Estimates Down Globally, Too | | Last week research firm eMarketer dropped its US social network spending projections; now it's taking down its projection for international social net spending as well. The company is projecting that by 2011, advertisers will spend $4.3 billion worldwide on social networks; it had previously guess the number would be $4.7 billion. The company's previous global estimate of $1.9 billion in 2008 s [..] Read complete article | | Published 21-May-2008 by Silicon in General
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 | Nerdblog |  Blogger | Provides news about hardware, software, notebooks, laptops, PCs, Mac, PDAs
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| Verizon Wireless announces Mobile VCast, Ringback Buddies and more |  On the eve of the upcoming CTIA in San Francisco, Verizon Wireless yesterday jumped the gun and released information about several new mobile services. Here is a brief description of some of the new things “The Network” has in store for us:
Social Life. A social network aggregator that allows you to access several social networking [...]
[..] Read complete article | | Published 10-Sep-2008 by Kelly Hodgkins in GeneralVerizonCTIAmobile servicesRingbacksocial networksVCastverizon wireless
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| BlackPlanet Parent Community Connect Sells To Radio One For $38 Million | | NY-based social networking firm Community Connect, which owns BlackPlanet, AsianAvenue, and MiGente, has been acquired by Radio One (ROIA) for $38 million. BlackPlanet boasts 20 million members and was the fourth most-visited U.S. social networking site last year, according to Hitwise.
Founder and president Ben Sun will continue to run Community Connect, which has about 100 employees. We [..] Read complete article | | Published 11-Apr-2008 by Silicon in ROIA
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| Nerdblog | Blogger | Provides news about hardware, software, notebooks, laptops, PCs, Mac, PDAs
Nerdblog.Net |
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